I’m a Singapore-based Designer and Art Director crafting concepts, directing visuals, and occasionally animating things that shouldn’t move. My process runs on equal parts imagination and Guinness—turning ideas into compelling, story-driven work across campaigns and digital experiences. I collaborate with teams and partners to develop campaign concepts, lead visual direction, and bring projects to life from initial ideation through production—whether it’s large-scale public awareness initiatives, brand launches, or interactive activations.…

AMOS TEE

I’m a Singapore-based Designer and Art Director crafting concepts, directing visuals, and occasionally animating things that shouldn’t move. My process runs on equal parts imagination and Guinness—turning ideas into compelling, story-driven work across campaigns and digital experiences. I collaborate with teams and partners to develop campaign concepts, lead visual direction, and bring projects to life from initial ideation through production—whether it’s large-scale public awareness initiatives, brand launches, or interactive activations.…

Available to hire

I’m a Singapore-based Designer and Art Director crafting concepts, directing visuals, and occasionally animating things that shouldn’t move. My process runs on equal parts imagination and Guinness—turning ideas into compelling, story-driven work across campaigns and digital experiences.

I collaborate with teams and partners to develop campaign concepts, lead visual direction, and bring projects to life from initial ideation through production—whether it’s large-scale public awareness initiatives, brand launches, or interactive activations.

See more

Language

English
Fluent

Work Experience

Designer / Art Director at GARDENS BY THE BAY
January 1, 2022 - Present
Led the Gift of Gardens Evergreen Awareness Campaign and related fundraising initiatives. Built sustained public awareness by storytelling and visibility efforts, showcasing Gardens by the Bay's commitment to giving back to the community; created experiences and visuals to drive engagement and donations.
at GARDENS BY THE BAY
January 1, 2022 - Present
Designer at CHEIL WORLDWIDE
January 1, 2020 - January 1, 2020
Contributed to integrated campaigns across digital and print, shaping campaign materials and visuals to support brand experiences and client objectives within a high-cadence agency environment.
Designer / Art Director at LOKi
January 1, 2020 - January 1, 2022
Directed concept development and visual design for experiential and product campaigns; collaborated with multi-disciplinary teams to deliver branding, campaigns, and design systems across client briefs.
at LOKi
January 1, 2020 - January 1, 2022
at CHEIL WORLDWIDE
January 1, 2020 - January 1, 2020
Designer / Art Director at PAPRIKA GLOBAL
January 1, 2017 - January 1, 2020
Led creative direction and design for APAC campaigns, producing brand assets, digital experiences, and storytelling across multiple platforms to maintain consistent brand language.
at PAPRIKA GLOBAL
January 1, 2017 - January 1, 2020
Designer / Art Director at THE IDEA LAB
January 1, 2016 - January 1, 2017
Shaped brand identities and design systems for startups. Delivered digital campaigns, packaging concepts, and motion graphics for social and digital channels, aligning creative output with client strategy.
at THE IDEA LAB
January 1, 2016 - January 1, 2017
Designer / Art Director at SAATCHI & SAATCHI
January 1, 2014 - January 1, 2016
Led concept development and visual direction for multi-channel campaigns across Southeast Asia. Collaborated with creative teams to craft brand stories, art direct photoshoots, and produce motion assets. Built and maintained visual systems to ensure consistency across print, digital, and social channels.
at SAATCHI & SAATCHI
January 1, 2014 - January 1, 2016

Education

B.A Graphic Design at University of Hertfordshire
January 1, 2010 - January 1, 2013
Diploma in Graphic Design at IACT College
January 1, 2008 - January 1, 2010
Bachelor of Arts in Graphic Design at University of Hertfordshire
January 11, 2030 - January 1, 2013
Diploma in Graphic Design at IACT College
January 11, 2030 - January 1, 2010
B.A Graphic Design at University of Hertfordshire
January 1, 2010 - January 1, 2013
Diploma in Graphic Design at IACT College
January 1, 2007 - January 1, 2010
B.A Graphic Design at University of Hertfordshire
January 1, 2010 - January 1, 2013
Diploma in Graphic Design at IACT College
January 1, 2008 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Non-Profit Organization, Travel & Hospitality, Consumer Goods
    Hydration nation for 100PLUS

    Concept, Print, Activation
    As a Gold Partner of National Steps Challenge Season 3, 100PLUS wants to enable Singaporeans to move more with superior hydration. 100PLUS is largely consumed as a sports drink.

    Position 100PLUS as a lifestyle drink for those who want to excel in the game of life. The highlight of the campaign is the 100PLUS Steps Machine. Featured at sporting events and heartland roadshows, the machine challenges participants to complete 100 steps in 1 minute, while impressing on the need to replenish hydration depleted by everyday life.