I'm an Egyptian Creative & Marketing Leader with 15+ years of experience across global agencies and high-growth startups, blending vision, innovation, and execution to deliver data-driven marketing and communications campaigns that meet business objectives. As a founder and entrepreneur, I bridge creative strategy with finance, sales, and growth execution. I'm skilled in email marketing, brand storytelling, and digital communications across YouTube, social media, and CRM platforms. I'm a self-starter and strategic collaborator who translates complex challenges into actionable solutions backed by strong data and measurable impact. I thrive in cross-functional environments, leading creative teams and collaborating with partners to turn bold ideas into solid, measurable outcomes. My approach blends creative excellence with rigorous process to deliver campaigns that move the business forward while maintaining brand integrity and compliance.…

Amr Essam Sadek

I'm an Egyptian Creative & Marketing Leader with 15+ years of experience across global agencies and high-growth startups, blending vision, innovation, and execution to deliver data-driven marketing and communications campaigns that meet business objectives. As a founder and entrepreneur, I bridge creative strategy with finance, sales, and growth execution. I'm skilled in email marketing, brand storytelling, and digital communications across YouTube, social media, and CRM platforms. I'm a self-starter and strategic collaborator who translates complex challenges into actionable solutions backed by strong data and measurable impact. I thrive in cross-functional environments, leading creative teams and collaborating with partners to turn bold ideas into solid, measurable outcomes. My approach blends creative excellence with rigorous process to deliver campaigns that move the business forward while maintaining brand integrity and compliance.…

Available to hire

I’m an Egyptian Creative & Marketing Leader with 15+ years of experience across global agencies and high-growth startups, blending vision, innovation, and execution to deliver data-driven marketing and communications campaigns that meet business objectives. As a founder and entrepreneur, I bridge creative strategy with finance, sales, and growth execution. I’m skilled in email marketing, brand storytelling, and digital communications across YouTube, social media, and CRM platforms. I’m a self-starter and strategic collaborator who translates complex challenges into actionable solutions backed by strong data and measurable impact.

I thrive in cross-functional environments, leading creative teams and collaborating with partners to turn bold ideas into solid, measurable outcomes. My approach blends creative excellence with rigorous process to deliver campaigns that move the business forward while maintaining brand integrity and compliance.

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Skills

Experience Level

Language

Arabic
Fluent
English
Fluent
German
Advanced
French
Advanced

Work Experience

CMO/Founding Partner at MAYDAY Assistance Services
August 1, 2018 - Present
Built MAYDAY into a nationally recognized startup with over 30,000 clients and 1,200+ GPS-tracked providers. Designed and executed go-to-market and brand strategy, increasing customer acquisition by 35% in one year. Delivered 5× ROAS on digital ad spend across Meta Ads and Google Ads. Implemented HubSpot CRM automation, boosting lead conversion by 22%. Directed creative campaigns that grew brand visibility by 45% in two years. Secured 20+ B2B partnerships with insurers, banks, and automotive firms. Led HR-led marketing culture initiatives, increasing retention by 15%.
Creative Director/Partner at Lumina Productions
August 1, 2018 - August 20, 2025
Scaled the agency to serve FMCG, lifestyle, and media brands with cross-media campaigns. Increased client engagement by 20% year-on-year through innovative content strategies. Directed campaigns with budgets up to $500K, balancing ROI with creative excellence. Produced TVC, digital, and print work for leading regional brands.
Design Director at Weber Shandwick
July 1, 2017 - August 20, 2025
Spearheaded rebranding and digital content initiatives, boosting client satisfaction by 10%. Applied earned-first and digital-driven narrative strategies, aligned with Weber Shandwick’s award-winning global standards. Integrated visual storytelling into PR campaigns for multinational clients.
Junior Architect at Wurlitzer Architekten GmbH
December 1, 2015 - August 20, 2025
Contributed to architectural projects by assisting in design development and research. Produced architectural drawings and supported senior architects.
Senior Art Director (Part-time) at FP7/CAI
March 1, 2014 - August 20, 2025
Directed visual campaigns for blue-chip clients across telecom, FMCG, and banking. Contributed to creative work for global accounts such as Coca-Cola, McDonald’s, Nestlé, and MasterCard.
Freelance Graphic Designer/Art Director at Self-employed
January 1, 2009 - Present
Created brand identities, campaigns, and content for startups and SMEs. Collaborated with cross-industry clients across Egypt and Europe.
Senior Graphic Designer at TeenStuff and Kelmetna Magazines | TPA Media
August 1, 2009 - August 20, 2025
Translated creative concepts into visually appealing designs. Delivered high-quality marketing and branding materials.
CMO/Founding Partner at MAYDAY Assistance Services
August 1, 2018 - Present
Co-founded and built MAYDAY into a nationally recognized startup with over 30,000 clients and 1,200 GPS-tracked providers. Designed and executed go-to-market and brand strategy leading to a 35% increase in customer acquisition within one year. Delivered 5× ROAS on digital ad spend across Meta Ads and Google Ads. Implemented HubSpot CRM automation boosting lead conversion by 22%. Directed creative campaigns that grew brand visibility by 45% in 2 years, secured 20+ B2B partnerships across insurers, banks, and automotive firms, and drove HR-led marketing initiatives increasing employee retention by 15%.
Creative Director/Partner at Lumina Productions
August 1, 2018 - August 20, 2025
Scaled the agency to serve FMCG, lifestyle, and media brands with cross-media campaigns that increased client engagement by 20% year over year. Directed campaigns with budgets up to $500K balancing ROI with creative excellence. Produced TVC, digital, and print work for leading regional brands.
Design Director at Weber Shandwick
July 1, 2017 - August 20, 2025
Led rebranding and digital content initiatives which boosted client satisfaction by 10%. Applied earned-first and digital-driven narrative strategies aligned with Weber Shandwick’s global standards. Integrated visual storytelling into PR campaigns for multinational clients.
Junior Architect at Wurlitzer Architekten GmbH
December 1, 2015 - August 20, 2025
Supported architectural projects through design development and research. Produced architectural drawings and assisted senior architects.
Senior Art Director (Part-time) at FP7/CAI
March 1, 2014 - August 20, 2025
Directed visual campaigns for blue-chip clients across telecom, FMCG, and banking sectors. Contributed to creative work for global accounts including Coca-Cola, McDonald’s, Nestlé, and MasterCard.
Freelance Graphic Designer/Art Director
January 1, 2009 - Present
Created brand identities, campaigns, and content for startups and SMEs collaborating with clients across Egypt and Europe.
Senior Graphic Designer at TeenStuff and Kelmetna Magazines | TPA Media
August 1, 2009 - August 20, 2025
Translated creative concepts into visually appealing designs delivering high-quality marketing and branding materials.
CMO/Founding Partner at MAYDAY Assistance Services
August 1, 2018 - Present
Built MAYDAY into a nationally recognized startup with over 30,000 clients and 1,200+ GPS-tracked providers. Designed and executed go-to-market and brand strategies, increasing customer acquisition by 35% within one year. Delivered 5× ROAS on digital ad spend across Meta Ads and Google Ads. Implemented HubSpot CRM automation, boosting lead conversion by 22%. Directed creative campaigns growing brand visibility by 45% in two years. Secured 20+ B2B partnerships with insurers, banks, and automotive firms. Drove HR-led marketing culture initiatives, increasing retention by 15%.
Creative Director/Partner at Lumina Productions
August 1, 2018 - September 1, 2025
Scaled agency to serve FMCG, lifestyle, and media brands with cross-media campaigns. Increased client engagement by 20% year-over-year via innovative content strategies. Directed campaigns with budgets up to $500K, balancing ROI with creative excellence. Produced TVC, digital, and print work for leading regional brands.
Design Director at Weber Shandwick
July 1, 2017 - September 1, 2025
Spearheaded rebranding and digital content initiatives that boosted client satisfaction by 10%. Applied earned-first and digital-driven narrative strategies aligned with Weber Shandwick’s global standards. Integrated visual storytelling into PR campaigns for multinational clients.
Junior Architect at Wurlitzer Architekten GmbH
December 1, 2015 - September 1, 2025
Contributed to architectural projects by assisting in design development and research. Produced architectural drawings and supported senior architects.
Senior Art Director (Part-time) at FP7/CAI
March 1, 2014 - September 1, 2025
Directed visual campaigns for blue-chip clients across telecom, FMCG, and banking sectors. Contributed to creative work for global accounts such as Coca-Cola, McDonald's, Nestlé, and MasterCard.
Freelance Graphic Designer/Art Director
January 1, 2009 - Present
Created brand identities, campaigns, and content for startups and SMEs. Collaborated with cross-industry clients across Egypt and Europe.
Senior Graphic Designer at TeenStuff and Kelmetna Magazines | TPA Media
August 1, 2009 - September 1, 2025
Translated creative concepts into visually appealing designs. Delivered high-quality marketing and branding materials.
Founder / Creative Director at MAYDAY Assistance Service
August 1, 2018 - November 22, 2025
Defined the strategic vision and go-to-market roadmap for Egypt's first tech-enabled roadside assistance platform, scaling to 30,000+ clients and 1,200+ providers under strict compliance and brand governance standards. Implemented data-driven marketing campaigns achieving 5x ROIs; CRM automation; testing and feedback loop that improved funnel conversion by 22%; directed creative production across YouTube, Pinterest, and social media.
Creative Director / Partner at Lumina Productions
August 1, 2018 - August 1, 2018
Directed cross-media marketing campaigns, delivering 20% YoY engagement growth through YouTube, social, and email marketing strategies with measurable KPIs. Implemented CRM automation and optimized workflows; developed client playbooks; led cross-functional collaboration with finance and partner entities to align business objectives and PR efforts.
Design Director at Weber Shandwick
July 31, 2017 - July 31, 2017
Spearheaded data-driven communications strategies, integrating Illustrator design, analytics, and writing to improve client satisfaction. Established strategic frameworks with regional teams to ensure campaign compliance and brand alignment; mentored junior designers and maintained consistent output quality.
Junior Architect at Wurlitzer Architekten GmbH
December 1, 2015 - December 1, 2015
Contributed to architectural projects by assisting in design development and research; supported senior architects with documentation and concept development.
Senior Art Director at FP7 McCann
March 1, 2014 - March 1, 2014
Directed visual campaigns for blue-chip clients across telecoms, FMCG, and banking; contributed to global accounts such as Coca-Cola, McDonald’s, Nestlé, and MasterCard.
Freelance Graphic Designer / Art Director / Consultant at Self-Employed / Worldwide
January 1, 2009 - November 22, 2025
Delivered creative direction, writing, and consulting for startups and entrepreneurs across Europe and the Middle East; produced YouTube, social, and email-marketing assets with consistent attention to detail and brand compliance.
Senior Graphic Designer at Teen Staff and Kelmetna Magazines / TPA Media
August 31, 2009 - August 31, 2009
Translated creative concepts into visually appealing designs for youth-focused publications; contributed to branding and editorial visuals.

Education

B.Sc Architecture at Misr International University
September 1, 2006 - July 1, 2014
Joint B.Sc Degree in Architecture at Liechtenstein University
January 11, 2030 - August 20, 2025
Pre-Masters at RWTH Aachen
January 1, 2014 - December 1, 2015
B.Sc Architecture at Misr International University
September 1, 2006 - July 1, 2014
Joint B.Sc Degree in Architecture at Liechtenstein University
January 11, 2030 - August 20, 2025
Pre-Masters at RWTH Aachen
January 1, 2014 - December 1, 2015
B.Sc Architecture at Misr International University
September 1, 2006 - July 1, 2014
Joint B.Sc Degree in Architecture at Liechtenstein University
January 11, 2030 - September 1, 2025
Pre-Masters at RWTH Aachen
January 1, 2014 - January 1, 2015
Bachelor of Science in Architecture at Misr International University
September 1, 2006 - July 1, 2014
Joint BSc Degree in Architecture at Liechtenstein University
January 11, 2030 - November 22, 2025
Pre-Master at RWTH Aachen University
January 1, 2014 - January 1, 2015

Qualifications

Google Analytics 4 Certification
January 11, 2030 - January 1, 2025
Meta Blueprint – Paid Social Advertising
January 11, 2030 - January 1, 2025
Logic - Efficient Time Management Training
January 11, 2030 - August 20, 2025
Stock Market Training and Simulation
January 11, 2030 - August 20, 2025
Google Analytics 4 Certification
January 11, 2030 - January 1, 2025
Meta Blueprint – Paid Social Advertising
January 11, 2030 - January 1, 2025
Logic - Efficient Time Management Training
January 11, 2030 - August 20, 2025
Stock Market Training and Simulation
January 11, 2030 - August 20, 2025
Google Ads Creative Certification 2025
January 11, 2030 - December 31, 2025
Google Ads Search Certification 2025
January 11, 2030 - December 31, 2025
AI-Powered Performance Ads Certification 2025
January 11, 2030 - December 31, 2025
Meta Blueprint – Paid Social Advertising Expected 2025
January 11, 2030 - September 1, 2025
Google Ads Creative Certification
January 1, 2025 - November 22, 2025
Meta Blueprint – Paid Social Advertising
January 1, 2025 - November 22, 2025
Google Ads Search Certification
January 1, 2025 - November 22, 2025
AI Powered Performance Ads Certification
January 1, 2025 - November 22, 2025

Industry Experience

Consumer Goods, Financial Services, Media & Entertainment, Professional Services, Software & Internet, Transportation & Logistics, Real Estate & Construction, Retail

Skills

Experience Level