Amy Simone Houle

Available to hire

I’m Amy Simone Houle, a digital marketing and social media specialist who helps brands grow through audience-focused storytelling, short-form video, and data-driven content strategy.

About

I’m Amy Simone Houle, a digital marketing and social media specialist who helps brands grow through audience-focused storytelling, short-form video, and data-driven content strategy. I’ve led social media and content growth from zero to 1,500 followers in eight weeks, and generated over 271,000 organic video views in 28 days for a 3D print shop launch.

I combine strong community engagement with performance analytics to continuously improve results, from campaign planning and product demo content to platform-specific optimization across Facebook, Instagram, TikTok, and YouTube. I also streamline content production using tools like Canva, CapCut, and AI, while maintaining a clear focus on what converts—simple, practical content that earns attention and builds customer interest.

  • Joined November 2026

Industry experience

  • Retail
  • Media & Entertainment
  • Professional Services
  • Education
  • Other

Projects · 1

Maverick’s 3D Print Shop | Organic Social Media Growth The Brief Build brand awareness, grow an engaged social media audience, and generate interest in custom 3D printed products through organic content marketing. My Role I developed and executed the social media strategy, including content planning, short form video creation, audience engagement, performance analysis, and content optimisation across Facebook, Instagram, and TikTok. My Approach I focused on practical product demonstrations, engaging video hooks, relatable storytelling, and consistent content testing. I experimented with different video formats, including voiceovers, natural audio, product showcases, and problem solving content to identify what resonated with viewers. The Results • 271,000 organic views in just 28 days • 1,500 followers gained in 8 weeks • Over 119,000 unique viewers reached Key Takeaway Simple, useful content consistently performed better than overly complicated productions. By analysing audience behaviour and refining the content strategy, I was able to turn a small 3D printing business into a growing online brand with measurable organic reach. This project demonstrates my ability to develop creative social media strategies, test content, interpret performance data, and deliver measurable audience growth without relying on paid advertising.

  • Content Producer
  • Digital Marketer
  • Marketing Strategist
  • +2

Work experience

Founder & Digital Marketing Lead (Social Media & Ecommerce) · Maverick’s Print Shop / Houle Digital MarketingJan 2026 – Present · 11 mos

Launched and scaled a social media-driven ecommerce brand from zero to 1,500 followers in eight weeks. Produced and optimized short-form video content focused on audience-centered storytelling and practical product demonstrations, driving 271,000+ organic video views within 28 days and reaching 119,000+ unique viewers across Facebook, Instagram, and TikTok. Managed content calendars, community engagement strategies, and performance tracking by analyzing content metrics to identify trends, improve engagement, and support audience growth. Created high-performing product demonstration videos to increase brand visibility and customer interest, using Canva, CapCut, and AI tools to streamline content production. Utilized platform-specific optimization to improve reach and campaign effectiveness.

Founder & Growth Marketing Strategist · The Earning EmpireJan 2018 – Present · 8 yrs 11 mos

Developed and executed content strategies focused on entrepreneurship, digital products, and online business education. Managed social media communities across multiple platforms to build trust and increase engagement, creating educational content, marketing campaigns, and promotional materials to grow brand awareness. Leveraged analytics and audience insights to improve content performance and optimize growth strategies. Implemented AI-powered tools and automation systems to improve efficiency and content production workflow.

Customer Service / Postal Clerk · Canada PostJan 2013 – Present · 13 yrs 11 mos

Worked in an ongoing customer-facing role handling time management and organizational responsibilities, meeting deadlines and working independently while maintaining reliable service.

Education

Professional Certificate (Courseera) - Digital Marketing · Coursera2026
Professional Cook Apprenticeship Program · Northern Alberta Institute of Technology (NAIT)2013 – 2026

Certifications and awards

Digital Marketing & Social Media Professional Certificate (Coursera) - in progress2026
AI Marketing Tools (coursework focus) - in progress2026
Professional Cook Apprenticeship Program (NAIT) - ongoing2013 – 2026

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