XUITS Re-Branding 2012-14

I was tapped in 2012 to art direct the re-branding of XUITS, a German custom suiting retailer with locations in Berlin, Frankfurt, Munich, Cologne. Leveraging my experience in high end fashion merchandising with Emporio Armani, I worked closely with the founder and business director to define and express the identity of XUITS with creative direction and design strategy consulting over the course of several years. First rollout included Brand Bible, followed by CI, Shop Design, Website and Campaign Photography.

Initial brand development including:
– Brand story, DNA, strategy
– Creative direction for shop design, website, logo, packaging and campaign photography in partnership with: aletja retail architecture, Bijan Latif, web design #branding #designer