Digital designer with 10+ years' experience across advertising agencies and product companies, specialising in brand identity, website design and campaign creative. Led design through a full corporate rebrand (Tic:Toc to Tiimely), owning projects end-to-end from concept through production, and translating business and marketing goals into design that ships across web, social and paid campaigns.…

AMY LEDigital & Brand Designer

Digital designer with 10+ years' experience across advertising agencies and product companies, specialising in brand identity, website design and campaign creative. Led design through a full corporate rebrand (Tic:Toc to Tiimely), owning projects end-to-end from concept through production, and translating business and marketing goals into design that ships across web, social and paid campaigns.…

Available to hire

Digital designer with 10+ years’ experience across advertising agencies and product companies, specialising in brand identity, website design and campaign creative.
Led design through a full corporate rebrand (Tic:Toc to Tiimely), owning projects end-to-end from concept through production, and translating business and marketing goals into design that ships across web, social and paid campaigns.

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Skills

Experience Level

Work Experience

Senior Designer (Part-time freelance) at Crumb Design
January 1, 2026 - Present
Providing part-time freelance design services including branding, digital advertising, marketing assets, and promotional materials. Worked on advertising materials for national client Valai and supported a range of client deliverables across digital and marketing channels.
Senior Designer / Part-time Marketing Consultant at Crumb Design
January 1, 2026 - Present
Provided part-time freelance design services including branding, digital advertising, marketing assets, and promotional materials for a range of clients. Created advertising materials for national client Valai and supported campaign creatives end-to-end.
Marketing Consultant (Part-time) at CPAP Discount Warehouse
January 1, 2026 - Present
Led end-to-end rebrand and eCommerce website UI/UX redesign, improving customer experience and conversion-focused optimization, contributing to a 3× increase in sales attributed to design improvements.
Marketing Consultant at CPAP Discount Warehouse
January 1, 2026 - Present
Led the end-to-end rebrand and eCommerce website UI/UX redesign, improving customer experience and conversion-focused optimization. Contributed to achieving a 3× increase in sales through design-led enhancements to the online shopping experience.
Senior Designer at Crumb Design
January 1, 2026 - Present
Provided part-time freelance design services delivering branding, digital advertising, marketing assets, and promotional materials for a range of clients. Created advertising materials for national client Valai and supported campaign and promotional design across digital and marketing touchpoints.
Part-time Marketing Consultant at CPAP Discount Warehouse
January 1, 2021 - Present
Led end-to-end rebrand and eCommerce website UI/UX redesign to improve customer experience and conversion-focused optimisation, contributing to a 3x increase in sales through improved design.
Digital & Website Designer at Tiimely (formerly Tic:Toc) / TiimelyHome
January 1, 2021 - January 1, 2026
Owned visual consistency across website, paid media, organic social, and campaign assets following the company’s corporate rebrand. Led the full corporate rebrand, delivering a consistent visual identity across web, product marketing, and paid channels. Designed and delivered digital advertising assets for Google, Meta, display, and social campaigns for both B2B and B2C audiences, including producing photography and video content for paid and organic campaigns. Collaborated with external agencies to produce TVCs, advertising campaigns, and white-label partner pitch decks. Mentored junior designers, established brand standards, and improved design workflows across the marketing team.
Digital & Website Designer at Tiimely
January 1, 2021 - December 31, 2026
Designed and delivered multiple digital advertising assets across Google Ads, Meta, display and social campaigns to support customer acquisition for both B2B and B2C audiences. Produced photography and video content for paid and organic campaigns. Supported brand and website design for TiimelyHome (B2B) and Tiimely (B2C) through reconstruction and rebrand. Owned visual consistency across website, paid media, organic social and campaign assets following Tiimely’s corporate rebrand. Collaborated with external agencies to produce TVCs, advertising campaigns, and partner-facing pitch decks for white-label partners, and mentored junior designers while establishing brand standards and improving creative workflows.
Digital & Website Designer at Tiimely Home (formerly Tic:Toc)
January 1, 2017 - January 1, 2026
Led brand and website design through Tic:Toc's reconstruction and rebrand into Tiimely. Directed collaboration with external agencies to produce TVCs, advertising campaigns and partner-facing pitch decks for white-label partners. Owned brand and website assets end-to-end, maintaining visual consistency across web, social and campaign channels through a major corporate rebrand. Produced static ads, video ads, digital banner ads, display, social and Google Ads creative, and photography/video content for paid and organic campaigns. Trained and mentored junior designers on brand standards and design process.
Digital & Website Designer at Tiimely (formerly Tic:Toc)
January 1, 2017 - January 1, 2026
Led and owned visual consistency across website, paid media, organic social, and campaign assets following Tiimely’s corporate rebrand. Supported both B2B (TiimelyHome) and B2C (Tiimely) through reconstruction and rebrand-related design work. Produced and delivered multiple digital advertising assets across Google, Meta, display, and social campaigns to support customer acquisition for B2B and B2C audiences, including photography and video content for paid and organic use. Collaborated with external agencies to produce TVCs, advertising campaigns, and partner-facing pitch decks for white-label partners. Mentored junior designers, established brand standards, and improved creative workflows across the marketing team.
Digital & Website Designer at Them Advertising
January 1, 2015 - Present
Designed and delivered websites for small business clients across multiple industries, translating commercial briefs into functional, brand-aligned sites. Produced static ads, video ads and digital banner ads for client campaigns, alongside print/digital assets including brochures, posters, signage and presentations (e.g., Foodland, Toro Australia, MedicAlert). Maintained brand standards across every client account and digital channel in a high-volume, multi-client agency environment.
Graphic Designer at Lumient Custom Software
January 1, 2013 - Present
Designed UI for responsive websites and mobile apps, balancing usability with brand identity. Delivered end-to-end brand identity systems including logo, collateral and signage for product launches. Produced product photography used directly in sales and marketing materials.
Graphic Designer at Grey Group Advertising
January 1, 2011 - Present
Developed branding assets for multinational clients including P&G, Chevrolet, 555 and Bayer Vietnam to international brand standards. Produced pitch materials (estimates, mockups, solution demos) used in client pitches. Created point-of-sale and promotional material across print, digital and motion formats for major FMCG and automotive brands.

Education

Master of Visual Art and Design (Graphic Design) at University of South Australia
January 1, 2012 - January 1, 2013
Bachelor of Design / Multimedia at RMIT University
January 1, 2008 - January 1, 2011
Master of Visual Art and Design (Graphic Design) at University of South Australia
January 1, 2012 - January 1, 2013
Bachelor of Design / Multimedia at RMIT University
January 1, 2008 - January 1, 2011
Master of Visual Art and Design (Graphic Design) at University of South Australia
January 1, 2012 - January 1, 2013
Bachelor of Design / Multimedia at RMIT University
January 1, 2008 - January 1, 2011
Master of Visual Art and Design (Graphic Design) at University of South Australia
January 1, 2012 - January 1, 2013
Bachelor of Design / Multimedia at RMIT University
January 1, 2008 - January 1, 2011
Master of Visual Art and Design (Graphic Design) at University of South Australia
January 1, 2012 - January 1, 2013
Bachelor of Design / Multimedia at RMIT University
January 1, 2008 - January 1, 2011
Master of Visual Art and Design (Graphic Design) at University of South Australia
January 1, 2012 - January 1, 2013
Bachelor of Design / Multimedia at RMIT University
January 1, 2008 - January 1, 2011

Qualifications

Industry Experience

Financial Services, Retail, Software & Internet, Healthcare, Media & Entertainment, Professional Services

Skills

Experience Level