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Self-taught SEO content and ad copy strategist with 3+ years of experience across freelance and contract content strategy, SEO blog writing, website copy, product descriptions, CV writing and paid media support. Google-certified and commercially minded, with hands-on experience shaping search-led content, ad messaging, campaign angles and conversion-focused website copy across property, trades, beauty, skincare, supplements and professional services. Known for clear research, fast delivery, strong quality control and practical content that supports visibility, enquiries, engagement and sales.…Self-taught SEO content and ad copy strategist with 3+ years of experience across freelance and contract content strategy, SEO blog writing, website copy, product descriptions, CV writing and paid media support. Google-certified and commercially minded, with hands-on experience shaping search-led content, ad messaging, campaign angles and conversion-focused website copy across property, trades, beauty, skincare, supplements and professional services. Known for clear research, fast delivery, strong quality control and practical content that supports visibility, enquiries, engagement and sales.

Amy McGrath

Content Strategist, Copywriter, Digital Marketer, +2

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Self-taught SEO content and ad copy strategist with 3+ years of experience across freelance and contract content strategy, SEO blog writing, website copy, product descriptions, CV writing and paid media support. Google-certified and commercially minded, with hands-on experience shaping search-led content, ad messaging, campaign angles and conversion-focused website copy across property, trades, beauty, skincare, supplements and professional services. Known for clear research, fast delivery, strong quality control and practical content that supports visibility, enquiries, engagement and sales.…Self-taught SEO content and ad copy strategist with 3+ years of experience across freelance and contract content strategy, SEO blog writing, website copy, product descriptions, CV writing and paid media support. Google-certified and commercially minded, with hands-on experience shaping search-led content, ad messaging, campaign angles and conversion-focused website copy across property, trades, beauty, skincare, supplements and professional services. Known for clear research, fast delivery, strong quality control and practical content that supports visibility, enquiries, engagement and sales.

Available to hire

Self-taught SEO content and ad copy strategist with 3+ years of experience across freelance and contract content strategy, SEO blog writing, website copy, product descriptions, CV writing and paid media support.

Google-certified and commercially minded, with hands-on experience shaping search-led content, ad messaging, campaign angles and conversion-focused website copy across property, trades, beauty, skincare, supplements and professional services. Known for clear research, fast delivery, strong quality control and practical content that supports visibility, enquiries, engagement and sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

SEO Blog Writer at Safe Let Groups

February 1, 2026 - June 1, 2026

Produce SEO-focused blog articles from topic research through to structured, reader-friendly copy. Cover property, lettings and tenancy topics; maintain a consistent weekly publishing schedule and deliver content that addresses common customer questions and search intent.

Content Strategist & Digital Marketing Assistant

October 1, 2025 - January 1, 2026

Developed content strategies and supported digital marketing across campaigns; coordinated with design and copy teams and managed workflows (Notion, Trello).

SEO Content Writer at Bobby Blakes

October 1, 2025 - June 1, 2026

Write SEO-informed blogs and on-page content for roofing and trades audiences; research topics, competitors and FAQs to shape angles and page sections for better rankings.

Meta & Google Ads Content Manager at Ravens Agency

October 1, 2025 - June 1, 2026

Set up and manage Meta and Google Ads activity, including campaign structure, audience targeting, scheduling, ad copy and creative refreshes; optimise to improve relevance, reach and ROAS.

Meta Ads Copywriter at Raw Stitch Co

June 1, 2025 - October 1, 2025

Created Meta ad copy and creative angles for fashion campaigns; produced multiple variants for A/B testing; ensured copy aligned with brand voice.

Content Strategist & Copywriter at Flow Fuel

May 1, 2025 - August 1, 2025

Wrote product descriptions and ad copy for supplement products; developed content strategies for brand growth and launches; contributed to sales and engagement.

CV Writer at CV People UK

May 1, 2025 - January 1, 2026

Produced tailored CVs and cover letters, translating client experience into recruiter-friendly copy; managed multiple briefs with high on-time delivery.

Sewing Machinist at Winncare

January 1, 2025 - October 1, 2025

Assembled harness straps for care home and hospital use; maintained QC standards in a safety-conscious production environment.

SEO Content Writer & Product Copywriter at Tropic Skincare

November 1, 2024 - April 1, 2025

Produced weekly SEO-optimised blog content; performed keyword research and on-page optimization to improve rankings; contributed to product page performance.

Warehouse Operative at Belle Lingerie

January 1, 2024 - October 1, 2024

Picked, packed and processed orders; supported warehouse operations and shipment management.

Process Operator at PPG

May 1, 2023 - October 1, 2023

Operated fabricating processes including packing; provided admin support and shipment coordination.

Sewing Machinist at John Cotton

August 1, 2019 - March 1, 2023

Worked across pillows, wadding and end-of-line packing; provided supervisory cover when needed.

Picker / Packer at Dibor

May 1, 2017 - June 1, 2019

Picked and packed orders; managed labeling and international shipments.