Global Social Media & Content Manager at Breville Group

Developed and executed digital marketing campaigns increasing brand awareness, leading to +201% organic social engagement and over 6M views increase on YouTube. Created and published over 800 pieces of content across 3 global social media platforms, aligning with brand strategy, capturing trends, and driving promotional success. Streamlined content management with Jira & Sprinklr, refining workflow efficiency, improving reporting processes, and enhancing visibility. Managed all digital content assets in The Vault; updated the website for promotional campaigns and B2B sales resources. Planned and executed 3 international trade show planning; incorporating digital storytelling, influencer & ambassador collaborations, and B2B sales partnerships to expand market reach and sales opportunities.

Digital Media Coordinator at Esportscenter

Coordinated social media postings, email campaigns, and gaming influencer partnerships, resulting in over 25 million reach across all platforms monthly. Established 10 product sponsorships with hardware companies, resulting in ongoing partnership opportunities and increasing ROI.

Social Media Marketing Coordinator at Mandee Rae Photography

Developed and carried out a comprehensive marketing strategy across Instagram and personal blog, leveraging digital content to engage audiences while partnering with various B2B partnerships to expand clientele and drive growth. Utilized data analysis tools (e.g., Google Analytics, Hootsuite) to track campaign performance, optimize content, and refine targeting for maximum ROI.

Community Manager at Lululemon

Developed and executed 6 successful community events that fostered intentional relationships with key stakeholders, ambassadors, and increased brand visibility through B2B collaborations. Spearheaded quarterly projects to track community relationships and optimize budget utilization, resulting in increased conversion rates. Designed and wrote copy for bi-weekly email marketing campaigns to promote regional fitness activations and new product drops to drive sales and community engagement.