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Hi, I’m Anastasia. I’m a design-minded marketer and creative lead who builds brand systems, scalable templates, and grounded messaging. I design visuals and copy rooted in performance thinking (CTR/VR/CPA) to drive growth across paid and organic channels. I’ve built brands and led cross-functional teams for international markets, always balancing aesthetics with conversion-driven outcomes.…

Anastasia Sokolova Lipovskaya

Graphic Designer, Brand Designer, Content Creator, +3

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Hi, I’m Anastasia. I’m a design-minded marketer and creative lead who builds brand systems, scalable templates, and grounded messaging. I design visuals and copy rooted in performance thinking (CTR/VR/CPA) to drive growth across paid and organic channels. I’ve built brands and led cross-functional teams for international markets, always balancing aesthetics with conversion-driven outcomes.…

Available to hire

Hi, I’m Anastasia. I’m a design-minded marketer and creative lead who builds brand systems, scalable templates, and grounded messaging. I design visuals and copy rooted in performance thinking (CTR/VR/CPA) to drive growth across paid and organic channels. I’ve built brands and led cross-functional teams for international markets, always balancing aesthetics with conversion-driven outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Russian

Fluent

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Freelance Graphic Designer (Marketing & Branding) at Freelance

March 1, 2023 - Present

• Design marketing and brand visuals for digital-first products and services, focusing on clarity, hierarchy, and conversion-driven layouts. • Create paid social creatives (static & light motion): hooks, visual angles, and layout variations prepared for A/B testing. • Develop brand visual systems and templates to support consistent communication across marketing channels. • Produce editorial-style layouts for presentations, landing pages, and long-form marketing content. • Translate marketing goals and briefs into clear visual concepts, balancing brand identity with performance needs. • Collaborate with clients and teams across marketing, content, and product to deliver ready-to-use assets.

Head Of Digital Marketing (e-books) at Book Publishing

November 8, 2020 - February 1, 2023

• Led creative direction for digital campaigns, defining visual approach, messaging angles, and asset structure across channels. • Oversaw production of marketing visuals: social media creatives, promotional banners, product visuals, and short-form video content. • Built scalable creative templates and guidelines to ensure brand consistency and faster campaign rollout. • Translated campaign strategy into design briefs and creative concepts, focusing on clarity, hierarchy, and conversion-driven layouts. • Ran creative iteration cycles (hooks, layouts, formats), improving campaign efficiency through structured testing. • Ensured visual storytelling supported brand positioning and audience engagement across platforms

Product Marketing Manager (and Community manager) at Book publishing

July 1, 2019 - November 1, 2020

• Created and maintained visual identity elements for community and product-related initiatives. • Designed event and campaign visuals: covers, social assets, banners, and promotional materials. • Developed brand-aligned templates for recurring community communications and events. • Worked closely with content and product teams to ensure visual consistency and clarity across touchpoints. • Supported product launches and partnerships with marketing-ready visual assets. • Strengthened brand recognition through consistent visual storytelling within the community.

Marketing manager at IT company

November 1, 2017 - June 12, 2019

• Developed a brand book and presentation templates; designed product decks and event visuals. • Produced photo/video content and supported product storytelling across marketing materials. • Designed and developed products of the company in IT-industry (plans, describing in product, PR strategies, some events for sales managers) • Made presentations of IT-products • Prepared speakers for the performance (WP, presentation, talking points and moral support for the speakers) • Developed contents of a new site (creative ideas and so on for a renewed company site) • Described the products in a laconic and precise way • Handled professional events for partners and clients