Social Media & PR at AWWG – Hackett London & Façonnable

Manage global social media and communications initiatives for Hackett London and Façonnable across multiple international markets. Plan and coordinate editorial content calendars aligned with global brand positioning, campaign priorities and commercial objectives. Identify and evaluate creators/influencers based on brand fit, audience relevance, content quality and campaign goals. Coordinate influencer collaborations, gifting, product placements and content activations with internal teams, agencies and external partners. Support PR initiatives, brand events and visibility opportunities across fashion and lifestyle. Manage cross-functional workflows across creative, copywriting, marketing, sales, PR and external agencies. Monitor content and campaign performance (engagement, reach and audience behavior) to optimize results and support integrated storytelling across PR and social touchpoints.

Marketing & Content Specialist at Digital Insight

Developed and executed content and digital marketing strategies for brands across different sectors. Managed social accounts focused on community growth, audience engagement and brand relevance. Coordinated campaign execution across creative, performance marketing and client teams, adapting content strategies to platform behavior and objectives. Supported performance-driven campaigns by aligning creative with broader marketing and business goals. Analyzed campaign and audience performance to identify optimization opportunities and managed communication with clients and internal stakeholders throughout project delivery.

PR & Social Media Assistant at Adriana Soto

Supported PR projects, fashion events and industry activations. Coordinated celebrity dressing, styling requests, collection logistics and product movements. Managed communications with external collaborators, stylists and industry contacts. Assisted with event preparation and execution in fast-paced environments, supporting creative direction, content production and brand visibility initiatives while coordinating multiple operational and creative priorities.

Community Manager at Alessentials

Managed social media and content creation for a skincare and wellness brand. Developed beauty-focused content to strengthen brand positioning and audience engagement. Handled day-to-day community interaction and supported relationship-building with the audience. Monitored beauty and skincare trends to find relevant content opportunities, supporting product storytelling, launches and digital communications. Reviewed audience response and engagement to improve content relevance.