I'm an art director and graphic designer with 7+ years of experience. I build visual systems and brands across IT, FinTech, MedTech, e-commerce, and luxury. I've delivered 2,000+ templates for a design platform used by millions and currently own the design function end-to-end at a FinTech product, from guidelines and partner materials to cross-team coordination and brand consistency. I focus on clarity, consistency, and outcomes that support business goals.

Anastasia Balobanov

I'm an art director and graphic designer with 7+ years of experience. I build visual systems and brands across IT, FinTech, MedTech, e-commerce, and luxury. I've delivered 2,000+ templates for a design platform used by millions and currently own the design function end-to-end at a FinTech product, from guidelines and partner materials to cross-team coordination and brand consistency. I focus on clarity, consistency, and outcomes that support business goals.

Available to hire

I’m an art director and graphic designer with 7+ years of experience. I build visual systems and brands across IT, FinTech, MedTech, e-commerce, and luxury. I’ve delivered 2,000+ templates for a design platform used by millions and currently own the design function end-to-end at a FinTech product, from guidelines and partner materials to cross-team coordination and brand consistency.

I focus on clarity, consistency, and outcomes that support business goals.

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Language

English
Fluent
Russian
Fluent

Work Experience

Graphic Designer at Cardoo (FinTech)
April 1, 2015 - Present
Own design for a FinTech product (DepositFree): 60+ custom partner media kits, decks, reports, and templates; set up guidelines and quality checks. Design load grew from ~50 to 120+ hours/month across website, OnCounter, and marketing.
Graphic Designer & Illustrator at Briefstock (Creative Studio)
January 1, 2024 - Present
2,000+ templates for a major international design platform (client under NDA), used by millions of users. Led internal workshops for designers and helped scale output and quality.
Art Director & Graphic Designer at Bawerman Atelier
January 1, 2022 - Present
Visual identities for luxury real estate: marketing materials, presentations, print. Art-directed illustrations for branding and product visuals.
Graphic Designer at LIIS (IT & Engineering)
January 1, 2021 - January 1, 2022
Brandbook and visual strategy; single corporate site; wayfinding for a 2,000+ m² office; product landings, marketing library, HR brand. Achieved ~90% brand consistency across touchpoints.

Education

Bachelor's Degree in Graphic Design at Saint Petersburg State University of Technology and Design
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Real Estate & Construction, Retail