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I'm an art director and graphic designer with 7+ years of experience. I build visual systems and brands across IT, FinTech, MedTech, e-commerce, and luxury. I've delivered 2,000+ templates for a design platform used by millions and currently own the design function end-to-end at a FinTech product, from guidelines and partner materials to cross-team coordination and brand consistency. I focus on clarity, consistency, and outcomes that support business goals.…I'm an art director and graphic designer with 7+ years of experience. I build visual systems and brands across IT, FinTech, MedTech, e-commerce, and luxury. I've delivered 2,000+ templates for a design platform used by millions and currently own the design function end-to-end at a FinTech product, from guidelines and partner materials to cross-team coordination and brand consistency. I focus on clarity, consistency, and outcomes that support business goals.

Anastasia Balobanov

Graphic Designer, Brand Designer, Designer, +5

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I'm an art director and graphic designer with 7+ years of experience. I build visual systems and brands across IT, FinTech, MedTech, e-commerce, and luxury. I've delivered 2,000+ templates for a design platform used by millions and currently own the design function end-to-end at a FinTech product, from guidelines and partner materials to cross-team coordination and brand consistency. I focus on clarity, consistency, and outcomes that support business goals.…I'm an art director and graphic designer with 7+ years of experience. I build visual systems and brands across IT, FinTech, MedTech, e-commerce, and luxury. I've delivered 2,000+ templates for a design platform used by millions and currently own the design function end-to-end at a FinTech product, from guidelines and partner materials to cross-team coordination and brand consistency. I focus on clarity, consistency, and outcomes that support business goals.

Available to hire

I’m an art director and graphic designer with 7+ years of experience. I build visual systems and brands across IT, FinTech, MedTech, e-commerce, and luxury. I’ve delivered 2,000+ templates for a design platform used by millions and currently own the design function end-to-end at a FinTech product, from guidelines and partner materials to cross-team coordination and brand consistency.

I focus on clarity, consistency, and outcomes that support business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Fluent

Work Experience

Graphic Designer at Cardoo (FinTech)

April 1, 2015 - Present

Own design for a FinTech product (DepositFree): 60+ custom partner media kits, decks, reports, and templates; set up guidelines and quality checks. Design load grew from ~50 to 120+ hours/month across website, OnCounter, and marketing.

Graphic Designer & Illustrator at Briefstock (Creative Studio)

January 1, 2024 - Present

2,000+ templates for a major international design platform (client under NDA), used by millions of users. Led internal workshops for designers and helped scale output and quality.

Art Director & Graphic Designer at Bawerman Atelier

January 1, 2022 - Present

Visual identities for luxury real estate: marketing materials, presentations, print. Art-directed illustrations for branding and product visuals.

Graphic Designer at LIIS (IT & Engineering)

January 1, 2021 - January 1, 2022

Brandbook and visual strategy; single corporate site; wayfinding for a 2,000+ m² office; product landings, marketing library, HR brand. Achieved ~90% brand consistency across touchpoints.