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I am a senior marketing executive based in Tbilisi, Georgia, with over 20 years of diverse experience in managing brand growth and multi-market campaigns across various sectors. I have a passion for developing innovative marketing strategies that resonate with both consumers and businesses alike. My career journey has granted me the opportunity to lead teams across the CIS and Caucasus regions, fostering partnerships that drive success. I pride myself on my ability to adapt to ever-changing market dynamics while maintaining a strong focus on results. My leadership style emphasizes collaboration, creativity, and data-driven decision-making. I am committed to elevating brands through strategic marketing initiatives that enhance visibility and engagement in competitive markets.…I am a senior marketing executive based in Tbilisi, Georgia, with over 20 years of diverse experience in managing brand growth and multi-market campaigns across various sectors. I have a passion for developing innovative marketing strategies that resonate with both consumers and businesses alike. My career journey has granted me the opportunity to lead teams across the CIS and Caucasus regions, fostering partnerships that drive success. I pride myself on my ability to adapt to ever-changing market dynamics while maintaining a strong focus on results. My leadership style emphasizes collaboration, creativity, and data-driven decision-making. I am committed to elevating brands through strategic marketing initiatives that enhance visibility and engagement in competitive markets.

ANA DONDUA

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I am a senior marketing executive based in Tbilisi, Georgia, with over 20 years of diverse experience in managing brand growth and multi-market campaigns across various sectors. I have a passion for developing innovative marketing strategies that resonate with both consumers and businesses alike. My career journey has granted me the opportunity to lead teams across the CIS and Caucasus regions, fostering partnerships that drive success. I pride myself on my ability to adapt to ever-changing market dynamics while maintaining a strong focus on results. My leadership style emphasizes collaboration, creativity, and data-driven decision-making. I am committed to elevating brands through strategic marketing initiatives that enhance visibility and engagement in competitive markets.…I am a senior marketing executive based in Tbilisi, Georgia, with over 20 years of diverse experience in managing brand growth and multi-market campaigns across various sectors. I have a passion for developing innovative marketing strategies that resonate with both consumers and businesses alike. My career journey has granted me the opportunity to lead teams across the CIS and Caucasus regions, fostering partnerships that drive success. I pride myself on my ability to adapt to ever-changing market dynamics while maintaining a strong focus on results. My leadership style emphasizes collaboration, creativity, and data-driven decision-making. I am committed to elevating brands through strategic marketing initiatives that enhance visibility and engagement in competitive markets.

Available to hire

I am a senior marketing executive based in Tbilisi, Georgia, with over 20 years of diverse experience in managing brand growth and multi-market campaigns across various sectors. I have a passion for developing innovative marketing strategies that resonate with both consumers and businesses alike. My career journey has granted me the opportunity to lead teams across the CIS and Caucasus regions, fostering partnerships that drive success.

I pride myself on my ability to adapt to ever-changing market dynamics while maintaining a strong focus on results. My leadership style emphasizes collaboration, creativity, and data-driven decision-making. I am committed to elevating brands through strategic marketing initiatives that enhance visibility and engagement in competitive markets.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Georgian

Fluent

English

Fluent

Russian

Fluent

Work Experience

Head of Strategic Development at Redbow Events

January 1, 2025 - Present

Successfully launched the company's UAE market entry, establishing a registered entity and securing first international B2B client mandates within 6 months — growing the international revenue pipeline by over 40%. Led end-to-end brand transformation with a tailored go-to-market strategy for the Dubai launch.

Brand Communications Consultant at TBC Capital

July 1, 2024 - December 31, 2024

Repositioned TBC Capital's brand communications to sharpen differentiation in Georgia's competitive financial services market, directly improving C-suite audience engagement and institutional visibility.

Head of Account Planning & Strategy at WINDFOR'S

January 1, 2021 - December 31, 2024

Grew strategic account revenue through above-average client retention over 3 years, expanding key mandates across FMCG, financial services, and telecoms sectors. Introduced a structured MROI evaluation framework.

Brand Portfolio Manager – Fun & Enjoyment Brands at Mars

January 1, 2016 - January 1, 2018

Outperformed category benchmarks across a multi-country portfolio delivering market share growth through strategic investments and consumer insight-led repositioning. Led simultaneous brand extension launches across four markets.

Brand Portfolio Manager at Mars

January 1, 2016 - December 31, 2018

Outperformed category benchmarks across a multi-country portfolio in Central Eurasia and Belarus, delivering market share growth through strategic investment reallocation and consumer insight-led repositioning.

Head of Marketing – Caucasus at Mars

August 1, 2012 - May 31, 2016

Sustained brand volume and market share growth across Georgia, Armenia, and Azerbaijan through significant regional macroeconomic volatility. Established Mars as a category leader in Georgia.

Head of Marketing at Mars

August 1, 2012 - May 31, 2016

Sustained Mars brand volume and market share growth across Georgia, Armenia, and Azerbaijan through regional macroeconomic volatility.

HoReCa Trade Marketing Manager – Caucasus at Japan Tobacco International (JTI)

January 1, 2011 - January 1, 2013

Expanded JTI's HoReCa channel presence across Georgia, Armenia, and Azerbaijan, growing the active merchant base and improving brand visibility.

HoReCa Trade Marketing Manager at Japan Tobacco International (JTI)

January 1, 2011 - December 31, 2013

Expanded JTI's HoReCa channel presence across Georgia, Armenia, and Azerbaijan, significantly growing the active merchant base and improving brand visibility.

Head of Trade Marketing at Avon

January 1, 2008 - December 31, 2012

Led trade marketing for Georgia, designing incentive and promotional programmes that contributed to consistent year-on-year sales growth within the direct sales channel.