¡Hola! I’m Ana Paula ✨ | Digital Marketing & Communication Specialist I am a communication strategist with 8+ years of international experience bridging the gap between high-impact storytelling and performance digital marketing. Holding a Master’s degree in Digital Marketing & E-Commerce and a strong background in media and corporate communications, I specialize in building brand visibility, engaging audiences, and driving measurable digital growth. Throughout my career across Switzerland, Spain, and international projects, I have developed a hybrid mindset: combining journalistic rigor and compelling content creation with analytical marketing strategies. My Strategic Value-Add: Data-Driven Digital Strategy: Trained in performance marketing, SEO/SEM, analytics, and e-commerce optimization, focusing on turning brand presence into measurable full-funnel results. High-Impact Storytelling & Brand Voice: My background as a TV News Anchor, Journalist, and Copywriter gives me a distinct edge in public relations, video production, and crafting authentic, high-converting brand messaging. Entrepreneurial & International Agility: Having founded my own business in Switzerland and collaborated with international startups, agencies, and cross-functional teams, I thrive in fast-paced, multi-stakeholder environments requiring creative problem-solving and lean execution. Core Expertise: Digital Marketing Strategy | Brand Voice & Copywriting | Content Marketing | E-Commerce Management | SEO & Analytics | Media & Public Relations | Cross-Channel Campaigns Always open to connecting with professionals, brands, and teams looking to elevate their digital presence through strategic communication. Let’s talk! Languages: Spanish (Native) | English (C1) | German (C1)

Ana Paula Tavera Guzmán

¡Hola! I’m Ana Paula ✨ | Digital Marketing & Communication Specialist I am a communication strategist with 8+ years of international experience bridging the gap between high-impact storytelling and performance digital marketing. Holding a Master’s degree in Digital Marketing & E-Commerce and a strong background in media and corporate communications, I specialize in building brand visibility, engaging audiences, and driving measurable digital growth. Throughout my career across Switzerland, Spain, and international projects, I have developed a hybrid mindset: combining journalistic rigor and compelling content creation with analytical marketing strategies. My Strategic Value-Add: Data-Driven Digital Strategy: Trained in performance marketing, SEO/SEM, analytics, and e-commerce optimization, focusing on turning brand presence into measurable full-funnel results. High-Impact Storytelling & Brand Voice: My background as a TV News Anchor, Journalist, and Copywriter gives me a distinct edge in public relations, video production, and crafting authentic, high-converting brand messaging. Entrepreneurial & International Agility: Having founded my own business in Switzerland and collaborated with international startups, agencies, and cross-functional teams, I thrive in fast-paced, multi-stakeholder environments requiring creative problem-solving and lean execution. Core Expertise: Digital Marketing Strategy | Brand Voice & Copywriting | Content Marketing | E-Commerce Management | SEO & Analytics | Media & Public Relations | Cross-Channel Campaigns Always open to connecting with professionals, brands, and teams looking to elevate their digital presence through strategic communication. Let’s talk! Languages: Spanish (Native) | English (C1) | German (C1)

Available to hire

¡Hola! I’m Ana Paula ✨ | Digital Marketing & Communication Specialist

I am a communication strategist with 8+ years of international experience bridging the gap between high-impact storytelling and performance digital marketing. Holding a Master’s degree in Digital Marketing & E-Commerce and a strong background in media and corporate communications, I specialize in building brand visibility, engaging audiences, and driving measurable digital growth.

Throughout my career across Switzerland, Spain, and international projects, I have developed a hybrid mindset: combining journalistic rigor and compelling content creation with analytical marketing strategies.

My Strategic Value-Add:

Data-Driven Digital Strategy: Trained in performance marketing, SEO/SEM, analytics, and e-commerce optimization, focusing on turning brand presence into measurable full-funnel results.

High-Impact Storytelling & Brand Voice: My background as a TV News Anchor, Journalist, and Copywriter gives me a distinct edge in public relations, video production, and crafting authentic, high-converting brand messaging.

Entrepreneurial & International Agility: Having founded my own business in Switzerland and collaborated with international startups, agencies, and cross-functional teams, I thrive in fast-paced, multi-stakeholder environments requiring creative problem-solving and lean execution.

Core Expertise:

Digital Marketing Strategy | Brand Voice & Copywriting | Content Marketing | E-Commerce Management | SEO & Analytics | Media & Public Relations | Cross-Channel Campaigns

Always open to connecting with professionals, brands, and teams looking to elevate their digital presence through strategic communication. Let’s talk!

Languages: Spanish (Native) | English (C1) | German (C1)

See more

Language

Spanish; Castilian
Fluent
English
Fluent
German
Fluent

Work Experience

Digital Marketing (Full-funnel) Professional
March 20, 2023 - Present
Executes full-funnel marketing strategies, managing SEO, SEM, and social media presence to drive brand growth. Handles lead generation and conversion optimization, performance campaigns via Meta/Google/LinkedIn Ads, and analytics optimization using Google Analytics and Search Console.
Founder & Spanish Instructor | Spanish mita
March 20, 2023 - Present
Runs a boutique Spanish language school and provides Spanish instruction. Manages end-to-end operations with a focus on customer experience and business growth.
Founder & Spanish Instructor / Digital Marketing Lead at Independent (Spanish language school)
March 1, 2023 - Present
Execute end-to-end full-funnel marketing strategies to drive brand growth. Manage SEO, SEM, and social media presence. Oversee business management operations for a boutique Spanish language school, including go-to-market and performance optimization activities.
Digital Marketing / Marketing & E-commerce (full-funnel)
March 1, 2023 - Present
Executes full-funnel marketing strategies including SEO, SEM, social media management, lead generation, conversion optimization, and customer retention. Manages performance campaigns via Meta, Google, and LinkedIn Ads; uses GA and Search Console for analytics; scales eCommerce using PrestaShop and WordPress; supports content/SEO and marketing automation workflows.
Founder & Spanish Instructor
March 1, 2023 - Present
Founded and runs a Spanish language school in Basel. Leads instruction and business operations while applying marketing and growth practices to attract and retain learners.
Copywriter & Communications Specialist at Nocnok & Credimejora (Monterrey, Mexico)
November 1, 2019 - July 1, 2020
Developed high-conversion content strategies and copy for leading Real Estate and Fintech platforms. Designed and managed internal messaging to align corporate culture across multiple departments, supporting cross-functional communication and engagement.
Copywriter & Communications Specialist at Nocnok & Credimjeora
November 1, 2019 - July 31, 2020
Developed high-conversion content strategies and copy for leading Real Estate and Fintech platforms. Designed inbound marketing and internal messaging initiatives to support corporate culture alignment across multiple departments.
Copywriter & Communications Specialist at Nocnok & Credimejora, Monterrey
November 1, 2019 - July 31, 2020
Developed high-conversion copy and content strategy for leading Real Estate and Fintech platforms. Designed internal communications to align corporate culture across multiple departments, ensuring clear messaging and consistent execution.
Broadcast Journalist & News Anchor (Live Host) at TV Azteca / CBT TV / UVE Radio (Morelia, Mexico)
January 1, 2016 - August 1, 2018
Anchored daily news and entertainment programs, managing live broadcasts and audience engagement. Produced, reported, and scripted TV and radio segments focused on current events and entertainment. Led editorial direction by delivering opinion boards and directing news segments across multiple platforms with professional standards.
Broadcast Journalist & News Anchor (Live Hosting) at TV Azteca / CBTv / UVE Radio Morelia
January 1, 2016 - August 31, 2018
Anchored daily news and entertainment programming, managing live broadcasts and audience engagement. Produced/reported/scripted TV and radio segments covering current events and entertainment. Provided editorial direction for news segments and opinion board leadership across multiple platforms.
Broadcast Journalist & News Anchor at TV Azteca / CBTV / UVE R Radio Morelia
January 1, 2016 - August 1, 2018
Anchored daily news and entertainment programming, managed live broadcasts, and supported real-time audience engagement. Produced, reported, and scripted TV and radio segments focused on current events and entertainment. Led editorial direction by delivering opinion board content and guiding news segments across multiple platforms.

Education

Master in Marketing & E-Commerce at EAE Business School, Madrid
January 1, 2026 - January 1, 2026
Bachelor in Communication Sciences at Universidad Vasco de Quiroga, Mexico
January 1, 2019 - January 1, 2019
Master in Marketing & E-Commerce at EAE Business School, Madrid
January 1, 2026 - August 3, 2026
Bachelor in Communication Sciences at Universidad Vasco de Quiroga
January 1, 2019 - August 3, 2026
Master in Marketing & E-Commerce at EAE Business School, Madrid
January 1, 2026 - August 3, 2026
Bachelor in Communication Sciences at Universidad Vasco de Quiroga
January 1, 2019 - August 3, 2026

Qualifications

Inbound Marketing Certification
January 1, 2019 - August 3, 2026
HubSpot Academy Certification
January 1, 2019 - August 3, 2026
Inbound Marketing Certification
January 1, 2019 - August 3, 2026
HubSpot Academy
January 1, 2019 - August 3, 2026
Inbound Marketing Certification
January 1, 2019 - August 3, 2026
HubSpot Academy Certification
January 1, 2019 - August 3, 2026

Industry Experience

Education, Media & Entertainment, Financial Services, Real Estate & Construction, Retail, Professional Services, Software & Internet