¡Hola! I’m Ana Paula ✨ | Digital Marketing & Communication Specialist
I am a communication strategist with 8+ years of international experience bridging the gap between high-impact storytelling and performance digital marketing. Holding a Master’s degree in Digital Marketing & E-Commerce and a strong background in media and corporate communications, I specialize in building brand visibility, engaging audiences, and driving measurable digital growth.
Throughout my career across Switzerland, Spain, and international projects, I have developed a hybrid mindset: combining journalistic rigor and compelling content creation with analytical marketing strategies.
My Strategic Value-Add:
Data-Driven Digital Strategy: Trained in performance marketing, SEO/SEM, analytics, and e-commerce optimization, focusing on turning brand presence into measurable full-funnel results.
High-Impact Storytelling & Brand Voice: My background as a TV News Anchor, Journalist, and Copywriter gives me a distinct edge in public relations, video production, and crafting authentic, high-converting brand messaging.
Entrepreneurial & International Agility: Having founded my own business in Switzerland and collaborated with international startups, agencies, and cross-functional teams, I thrive in fast-paced, multi-stakeholder environments requiring creative problem-solving and lean execution.
Core Expertise:
Digital Marketing Strategy | Brand Voice & Copywriting | Content Marketing | E-Commerce Management | SEO & Analytics | Media & Public Relations | Cross-Channel Campaigns
Always open to connecting with professionals, brands, and teams looking to elevate their digital presence through strategic communication. Let’s talk!
Languages: Spanish (Native) | English (C1) | German (C1)
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