Senior Designer at NOTCO MÉXICO

Led the design team and oversaw brand localization for the Mexican market. Managed advertising campaigns, packaging design, and social media content. Executed brand awareness campaigns with external agencies, contributed video editing, menu design, and community management. Shaped visual identity for new venues and contributed logo, typography, typography, and spatial design; including interior design considerations.

Creative Designer at URBAN GROUP

Led design projects focusing on brand identity and digital campaigns. Produced social media content, video editing, packaging and menu design, and contributed to interior/space design for venues, ensuring cohesive visual identity across touchpoints.

Brand Manager at Pulido Torres Design / TIBA SALUD

Initially joined as Art & Design Lead and promoted to Brand Manager. Directed brand strategy, design systems, UX/UI improvements for the company website, and digital campaigns. Led paid media content strategy and brand book development, while continuing video editing and mentoring the design team.

Senior Designer at NotCo México

Led design team; brand localization for the Mexican market; advertising campaigns; packaging design; social media content; brand awareness campaign with external agency; doubled followers and customer base; video editing; menu design; community management; visual identity for new venues; logo, typography, and spatial design; interior design.

Creative Designer at URBAN GROUP

Creative Designer focusing on brand identity, packaging, advertising campaigns and social media content; contributed to video editing and interior design for venues.