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Hi, I’m Ana Paula Gomes Veiga, a Dublin-based E-commerce & Digital Marketing Manager with over eight years of experience helping brands scale online and maximize ROI across marketplaces and owned stores. I specialize in marketplace strategy (Amazon, Shopify, VTEX), SEO-led organic growth (including 80% YoY traffic increases to 100K+ sessions), and performance marketing with monthly budgets above €10K across Google and Meta. I enjoy turning data into actionable insights, building dashboards in Looker Studio, and creating content and UX improvements that boost retention and lifetime value.…Hi, I’m Ana Paula Gomes Veiga, a Dublin-based E-commerce & Digital Marketing Manager with over eight years of experience helping brands scale online and maximize ROI across marketplaces and owned stores. I specialize in marketplace strategy (Amazon, Shopify, VTEX), SEO-led organic growth (including 80% YoY traffic increases to 100K+ sessions), and performance marketing with monthly budgets above €10K across Google and Meta. I enjoy turning data into actionable insights, building dashboards in Looker Studio, and creating content and UX improvements that boost retention and lifetime value.

Ana Paula Gomes Veiga

Growth Marketer, Marketing Strategist, Brand Strategist, +5

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Hi, I’m Ana Paula Gomes Veiga, a Dublin-based E-commerce & Digital Marketing Manager with over eight years of experience helping brands scale online and maximize ROI across marketplaces and owned stores. I specialize in marketplace strategy (Amazon, Shopify, VTEX), SEO-led organic growth (including 80% YoY traffic increases to 100K+ sessions), and performance marketing with monthly budgets above €10K across Google and Meta. I enjoy turning data into actionable insights, building dashboards in Looker Studio, and creating content and UX improvements that boost retention and lifetime value.…Hi, I’m Ana Paula Gomes Veiga, a Dublin-based E-commerce & Digital Marketing Manager with over eight years of experience helping brands scale online and maximize ROI across marketplaces and owned stores. I specialize in marketplace strategy (Amazon, Shopify, VTEX), SEO-led organic growth (including 80% YoY traffic increases to 100K+ sessions), and performance marketing with monthly budgets above €10K across Google and Meta. I enjoy turning data into actionable insights, building dashboards in Looker Studio, and creating content and UX improvements that boost retention and lifetime value.

Available to hire

Hi, I’m Ana Paula Gomes Veiga, a Dublin-based E-commerce & Digital Marketing Manager with over eight years of experience helping brands scale online and maximize ROI across marketplaces and owned stores.

I specialize in marketplace strategy (Amazon, Shopify, VTEX), SEO-led organic growth (including 80% YoY traffic increases to 100K+ sessions), and performance marketing with monthly budgets above €10K across Google and Meta. I enjoy turning data into actionable insights, building dashboards in Looker Studio, and creating content and UX improvements that boost retention and lifetime value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

E-commerce & Digital Marketing Specialist at Grupo Pradolux – Luxparts

November 1, 2021 - December 1, 2025

Led multi-channel marketplace operations across Amazon, Shopee and owned e-commerce. Drove SEO strategy that grew organic traffic by 80% YoY from 56K to 101K annual sessions, with engagement over 3 minutes. Managed Google Ads campaigns delivering 221K+ impressions and 7,400+ clicks at an average CPC of €0.36, tracked end-to-end via GA4, contributing to a 2.5% e-commerce conversion rate. Oversaw pricing, inventory compliance and catalogue optimization for 500+ SKUs. Designed automated email flows via HubSpot and seasonal campaigns to boost retention and LTV. Built Looker Studio dashboards to surface actionable insights for ad spend and content prioritization.

E-commerce Analyst at EBARA Bombas América do Sul (EBAS)

August 1, 2020 - September 1, 2021

Led end-to-end VTEX e-commerce implementation for B2B/B2C, from architecture to go-live. Standardised product data and SEO metadata for 500+ SKUs, increasing organic search visibility and reducing time-to-publish for new product lines.

Junior E-commerce Analyst at Contém1g Make-up

December 1, 2018 - May 1, 2020

Managed marketplace integrations and KPIs to improve the end-to-end shopping experience. Executed A/B tests on website banners and checkout flows, contributing to a reduction in cart abandonment.

Digital Marketing Specialist (Freelance) at Self-employed

January 1, 2017 - Present

Managed $10K+ monthly budgets on Google Ads and Meta Ads for multiple e-commerce clients; delivered end-to-end digital strategy: brand positioning, content creation, paid media execution and analytics reporting.