AP

Ana Paula Gomes Veiga

Available to hire

Hi, I’m Ana Paula Gomes Veiga, a Dublin-based E-commerce & Digital Marketing Manager with over eight years of experience helping brands scale online and maximize ROI across marketplaces and owned stores.

About

Hi, I’m Ana Paula Gomes Veiga, a Dublin-based E-commerce & Digital Marketing Manager with over eight years of experience helping brands scale online and maximize ROI across marketplaces and owned stores.

I specialize in marketplace strategy (Amazon, Shopify, VTEX), SEO-led organic growth (including 80% YoY traffic increases to 100K+ sessions), and performance marketing with monthly budgets above €10K across Google and Meta. I enjoy turning data into actionable insights, building dashboards in Looker Studio, and creating content and UX improvements that boost retention and lifetime value.

  • 9 years' experience
  • Joined February 2026

Languages

  • PortugueseFluent
  • EnglishAdvanced

Industry experience

  • Retail
  • Software & Internet
  • Professional Services
  • Manufacturing
  • Media & Entertainment

More experts in Dublin, Ireland

Work experience· 4 roles

E-commerce & Digital Marketing Specialist · Grupo Pradolux – LuxpartsNov 2021 – Dec 2025 · 4 yrs 2 mos

Led multi-channel marketplace operations across Amazon, Shopee and owned e-commerce. Drove SEO strategy that grew organic traffic by 80% YoY from 56K to 101K annual sessions, with engagement over 3 minutes. Managed Google Ads campaigns delivering 221K+ impressions and 7,400+ clicks at an average CPC of €0.36, tracked end-to-end via GA4, contributing to a 2.5% e-commerce conversion rate. Oversaw pricing, inventory compliance and catalogue optimization for 500+ SKUs. Designed automated email flows via HubSpot and seasonal campaigns to boost retention and LTV. Built Looker Studio dashboards to surface actionable insights for ad spend and content prioritization.

E-commerce Analyst · EBARA Bombas América do Sul (EBAS)Aug 2020 – Sep 2021 · 1 yr 2 mos

Led end-to-end VTEX e-commerce implementation for B2B/B2C, from architecture to go-live. Standardised product data and SEO metadata for 500+ SKUs, increasing organic search visibility and reducing time-to-publish for new product lines.

Junior E-commerce Analyst · Contém1g Make-upDec 2018 – May 2020 · 1 yr 6 mos

Managed marketplace integrations and KPIs to improve the end-to-end shopping experience. Executed A/B tests on website banners and checkout flows, contributing to a reduction in cart abandonment.

Digital Marketing Specialist (Freelance) · Self-employedJan 2017 – Present · 9 yrs 11 mos

Education· 5

Bachelor's Degree in Social Communication (Advertising & Marketing) · Pontifícia Universidade Católica de Minas Gerais, Brazil2013 – 2016
Secondary School · Escola Estadual Rui Barbosa, Brazil2009 – 2011
Advanced Digital Strategy & Planning · Digital Marketing Institute, Dublin2025
Google Digital Marketing & E-commerce Professional Certificate · Coursera / Google2025

Certifications and awards

Advanced Digital Strategy & Planning2025
Google Digital Marketing & E-commerce Professional Certificate2025
UX/UI Design Bootcamp2024

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