Senior Product Designer with over 10 years of experience driving innovation across startups, creative agencies, and global consultancies. Throughout my career, I have led the launch of digital products, mobile experiences, and high-impact campaigns for the retail, media, and fashion industries. While my core expertise lies in User Research, UX, and Visual Design, I thrive in multidisciplinary squads—collaborating closely with developers, data scientists, and strategists. I take a holistic approach to every challenge, ensuring that craft meets purpose. My work is guided by a life-centered methodology, creating experiences that respect both the user and the broader social ecosystem.

Ana Fanelli

Senior Product Designer with over 10 years of experience driving innovation across startups, creative agencies, and global consultancies. Throughout my career, I have led the launch of digital products, mobile experiences, and high-impact campaigns for the retail, media, and fashion industries. While my core expertise lies in User Research, UX, and Visual Design, I thrive in multidisciplinary squads—collaborating closely with developers, data scientists, and strategists. I take a holistic approach to every challenge, ensuring that craft meets purpose. My work is guided by a life-centered methodology, creating experiences that respect both the user and the broader social ecosystem.

Available to hire

Senior Product Designer with over 10 years of experience driving innovation across startups, creative agencies, and global consultancies. Throughout my career, I have led the launch of digital products, mobile experiences, and high-impact campaigns for the retail, media, and fashion industries.

While my core expertise lies in User Research, UX, and Visual Design, I thrive in multidisciplinary squads—collaborating closely with developers, data scientists, and strategists. I take a holistic approach to every challenge, ensuring that craft meets purpose. My work is guided by a life-centered methodology, creating experiences that respect both the user and the broader social ecosystem.

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Work Experience

Senior Product Designer Growth and Monetization at Voicemod
January 1, 2023 - Present
Conceptualised and executed flows, wireframes, and final screens with a focus on onboarding, acquisition, and retention. Led pricing and monetisation optimization initiatives. Pioneered the Voicemod Store as a new sales channel to expand market reach and drive revenue growth.
Senior Product Designer Growth at Cleo AI
January 1, 2020 - January 1, 2023
Part of the Money Squad, crafted flows, wireframes, and final screens for onboarding, loan taking, payments, and related features. Designed marketing assets for campaigns. Contributed to the redesign of the future corporate website.
Senior Experience Designer at Accenture UK
January 1, 2019 - January 1, 2020
Designed wireframes, prototypes, and interfaces for websites and apps to enhance communication, collaboration, and career development. Managed projects and aligned stakeholders to ensure delivery. Designed the website and mobile experience for the Accenture global portal.
Digital Designer at Freelancer
January 1, 2015 - January 1, 2019
Designed end-to-end user experiences and the look and feel of websites, mobile apps, and social media channels across fashion and retail industries. Participated in global pitches.
Visual Designer at Halloween France
January 1, 2018 - January 1, 2019
Collaborated with teams to meet deadlines remotely. Created new business proposals for events, activations, and social media posts. Contributed to effective marketing campaigns and successful social media pitches.
Visual Designer at Modco
January 1, 2014 - January 1, 2015
Participated in concept development and art direction for campaign ideas, sourced clients, and designed and built responsive websites on tight timelines.

Education

Human-centred service design at IDEO-U
January 11, 2030 - March 5, 2026
UX/UI Design Specialization at California Institute of the Arts
January 11, 2030 - March 5, 2026
UX/UI Design Bootcamp at Ironhack
January 11, 2030 - March 5, 2026
Design at University of Buenos Aires
January 11, 2030 - March 5, 2026

Qualifications

Postgraduate in Sociology
January 11, 2030 - March 5, 2026

Industry Experience

Gaming, Financial Services, Retail, Software & Internet