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I’m a marketing and brand growth professional specialized in 360° launch strategy, portfolio/category leadership, and data-driven decision-making across media, digital, retail, and experiential channels. I’ve helped maintain #1 leadership in body moisturizers and supported strong launch performance for acne skincare, while ensuring consistent brand positioning, cohesive go-to-market plans, and long-term brand equity growth. Across my experience, I’ve led multi-market, multi-brand strategy and execution—from creative asset adaptation and campaign optimization to ROI-focused budgeting and performance tracking using tools and frameworks like Nielsen and Kantar. I collaborate closely with cross-functional teams (sales, trade, marketing, and ecommerce) to translate market insights into clear growth levers, sales forecasts, and measurable outcomes that strengthen retail partnerships and drive business results.…I’m a marketing and brand growth professional specialized in 360° launch strategy, portfolio/category leadership, and data-driven decision-making across media, digital, retail, and experiential channels. I’ve helped maintain #1 leadership in body moisturizers and supported strong launch performance for acne skincare, while ensuring consistent brand positioning, cohesive go-to-market plans, and long-term brand equity growth. Across my experience, I’ve led multi-market, multi-brand strategy and execution—from creative asset adaptation and campaign optimization to ROI-focused budgeting and performance tracking using tools and frameworks like Nielsen and Kantar. I collaborate closely with cross-functional teams (sales, trade, marketing, and ecommerce) to translate market insights into clear growth levers, sales forecasts, and measurable outcomes that strengthen retail partnerships and drive business results.

Ana Karen Gallardo Navarrete

Brand Strategist, Marketing Strategist, Product Marketer, +2

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I’m a marketing and brand growth professional specialized in 360° launch strategy, portfolio/category leadership, and data-driven decision-making across media, digital, retail, and experiential channels. I’ve helped maintain #1 leadership in body moisturizers and supported strong launch performance for acne skincare, while ensuring consistent brand positioning, cohesive go-to-market plans, and long-term brand equity growth. Across my experience, I’ve led multi-market, multi-brand strategy and execution—from creative asset adaptation and campaign optimization to ROI-focused budgeting and performance tracking using tools and frameworks like Nielsen and Kantar. I collaborate closely with cross-functional teams (sales, trade, marketing, and ecommerce) to translate market insights into clear growth levers, sales forecasts, and measurable outcomes that strengthen retail partnerships and drive business results.…I’m a marketing and brand growth professional specialized in 360° launch strategy, portfolio/category leadership, and data-driven decision-making across media, digital, retail, and experiential channels. I’ve helped maintain #1 leadership in body moisturizers and supported strong launch performance for acne skincare, while ensuring consistent brand positioning, cohesive go-to-market plans, and long-term brand equity growth. Across my experience, I’ve led multi-market, multi-brand strategy and execution—from creative asset adaptation and campaign optimization to ROI-focused budgeting and performance tracking using tools and frameworks like Nielsen and Kantar. I collaborate closely with cross-functional teams (sales, trade, marketing, and ecommerce) to translate market insights into clear growth levers, sales forecasts, and measurable outcomes that strengthen retail partnerships and drive business results.

Available to hire

I’m a marketing and brand growth professional specialized in 360° launch strategy, portfolio/category leadership, and data-driven decision-making across media, digital, retail, and experiential channels. I’ve helped maintain #1 leadership in body moisturizers and supported strong launch performance for acne skincare, while ensuring consistent brand positioning, cohesive go-to-market plans, and long-term brand equity growth.

Across my experience, I’ve led multi-market, multi-brand strategy and execution—from creative asset adaptation and campaign optimization to ROI-focused budgeting and performance tracking using tools and frameworks like Nielsen and Kantar. I collaborate closely with cross-functional teams (sales, trade, marketing, and ecommerce) to translate market insights into clear growth levers, sales forecasts, and measurable outcomes that strengthen retail partnerships and drive business results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

Italian

Intermediate

Work Experience

Category Strategy Lead (Makeup) at L’Oréal PDM Mexico (Maybelline New York, L’Oréal Paris Makeup, NYX Professional Makeup)

September 1, 2025 - Present

Owned overall makeup category strategy for a top-3 brand portfolio, driving category growth while ensuring each brand remained aligned in market positioning, messaging, and short- and long-term strategic focus. Built and executed multi-brand animations, combining consumer insights, shopping behaviors, and retailer priorities to boost category relevance and performance across key sales channels. Made strategic decisions using data analysis (e.g., Nielsen, Kantar, internal tools) to uncover growth pockets, market dynamics, and performance patterns. Partnered hand-in-hand with sales, trade, marketing, and ecommerce teams to ensure seamless and consistent category execution across major retailers. Enhanced commercial strategies through category narratives, opportunity identification, competitive reviews, and portfolio analysis to strengthen retailer relationships and accelerate overall business results. Supported decision-making by reviewing market trends and performance KPIs (market share

Brand Product Manager at L’Oréal CeraVe Mexico

October 1, 2023 - September 1, 2025

Led end-to-end brand and portfolio strategy for body hydration, face care, and acne. Ensured consistent positioning and strong category leadership, maintaining #1 in body moisturizers and supporting achievement of #3 in acne within a year of launch. Directed 360° new product launches across media, digital, in-store, and experiential channels to deliver cohesive go-to-market strategies and maximize commercial impact. Oversaw brand budget planning and investment decisions, optimizing spend for ROI, visibility, and business priorities. Managed performance tracking frameworks using market share, consumer recruitment, competitive dynamics, and sell-out trends to guide strategic decisions. Provided strategic inputs for commercial and sales forecasts, identifying growth levers, risks, and white space opportunities. Led end-to-end media campaign development and optimization, overseeing asset creation and localization/tropicalization for market and retailer excellence, and forecasted sales bas

Brand and Digital PR Product Manager (JR.) at L’Oréal CeraVe Mexico

March 1, 2022 - October 1, 2023

Contributed to brand and digital PR planning and execution. Supported 360° product development and launch-related initiatives and coordinated marketing and performance tracking activities across digital channels. Helped manage parts of PR/influencer-related execution such as content planning and campaign support, ensuring alignment with brand priorities. Assisted in performance monitoring and ongoing optimization with internal stakeholders and agencies, supporting measurable outcomes in the launch and brand communication lifecycle.

Marketing Intern at L’Oréal Garnier Skincare Mexico

March 1, 2021 - March 1, 2022

Supported brand and portfolio strategy execution, helping maintain consistent positioning across channels and contributing to the brand’s #1 position in facial cleansing. Helped manage 360° new product launch strategy from pricing and unit planning to crafting and executing go-to-market across media, digital, in-store, and PR planning. Monitored brand KPIs (e.g., market share, consumer recruitment, sales performance) to support business reviews and action plans, and identified opportunities to capitalize on. Collaborated on sales forecast preparation by providing analytical inputs and performing category performance checks. Conducted consumer studies, market trend reviews, and competitive tracking to identify category opportunities and support strategic recommendations. Assisted in media campaign planning and execution, including local asset creation or global asset adaptation, as well as ongoing optimization with agencies and internal teams. Supported CRM initiatives by managing se