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Hi, I'm Anahit Ginosian, a Product (UX/UI) Designer with a passion for creating intuitive and scalable digital products. I specialize in UX research, prototyping, design systems, and usability testing to deliver engaging, user-centered experiences. I am skilled across SaaS, fintech, and telecom platforms, collaborating with product, engineering, and cross-functional teams to translate business needs into delightful interfaces. I lead design processes, build scalable design systems, and maintain visual consistency across platforms while staying on top of market trends.…Hi, I'm Anahit Ginosian, a Product (UX/UI) Designer with a passion for creating intuitive and scalable digital products. I specialize in UX research, prototyping, design systems, and usability testing to deliver engaging, user-centered experiences. I am skilled across SaaS, fintech, and telecom platforms, collaborating with product, engineering, and cross-functional teams to translate business needs into delightful interfaces. I lead design processes, build scalable design systems, and maintain visual consistency across platforms while staying on top of market trends.

Anahit Ginosian

UX Designer, UI Designer, Product Designer, +2

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Hi, I'm Anahit Ginosian, a Product (UX/UI) Designer with a passion for creating intuitive and scalable digital products. I specialize in UX research, prototyping, design systems, and usability testing to deliver engaging, user-centered experiences. I am skilled across SaaS, fintech, and telecom platforms, collaborating with product, engineering, and cross-functional teams to translate business needs into delightful interfaces. I lead design processes, build scalable design systems, and maintain visual consistency across platforms while staying on top of market trends.…Hi, I'm Anahit Ginosian, a Product (UX/UI) Designer with a passion for creating intuitive and scalable digital products. I specialize in UX research, prototyping, design systems, and usability testing to deliver engaging, user-centered experiences. I am skilled across SaaS, fintech, and telecom platforms, collaborating with product, engineering, and cross-functional teams to translate business needs into delightful interfaces. I lead design processes, build scalable design systems, and maintain visual consistency across platforms while staying on top of market trends.

Available to hire

Hi, I’m Anahit Ginosian, a Product (UX/UI) Designer with a passion for creating intuitive and scalable digital products. I specialize in UX research, prototyping, design systems, and usability testing to deliver engaging, user-centered experiences.

I am skilled across SaaS, fintech, and telecom platforms, collaborating with product, engineering, and cross-functional teams to translate business needs into delightful interfaces. I lead design processes, build scalable design systems, and maintain visual consistency across platforms while staying on top of market trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

UX/UI Designer at Calleague

October 1, 2025 - Present

Designed the UX/UI design process for telecommunications web platforms (Calleague), from product discovery and user research to high-fidelity design delivery. Translated strategic product requirements into intuitive, engaging, and conversion-focused user experiences. Collaborated closely with Head of Product, Product Owners, and Engineering teams to translate business needs into user-centered interface solutions. Contributed to the development and maintenance of a scalable design system, ensuring visual consistency, efficiency, and strong cross-team alignment.

UX/UI Designer at Sigma Group (World Wide Media Company Ltd.)

September 1, 2024 - October 1, 2025

Designed user-centered web and mobile experiences for the Sigma Shop e-commerce platform and East Europe Mobile App, with a strong focus on usability and conversion optimization. Led the full design process: user research, flows, wireframes, high-fidelity UI, and interactive prototyping, ensuring visual consistency and aesthetic quality across platforms. Built and maintained a scalable design system to support cross-functional collaboration and efficient delivery. Collaborated with global teams, staying aware of international trends and player/user behaviors to enhance product appeal across diverse markets.

Senior Product UX/UI & Graphic Designer at Praemium RA LLC

October 1, 2019 - July 1, 2024

Led end-to-end product design for a Business Management Platform targeting Data Analysts, driving improvements in user experience and workflow efficiency. Managed the UX/UI design of VMA Report Publisher and Admin tools, enhancing usability within technical constraints and deadlines. Collaborated with the Engineering team to successfully develop a plugin UX/UI for WealthCraft. Played a key role in team leadership and cross-department collaboration, facilitating smooth project delivery aligned with business goals. Delivered design solutions with strong attention to visual detail while adapting to evolving market trends and user needs.

Senior Graphic & UI Designer at Pernod Ricard Armenia / CJS

January 1, 2010 - October 1, 2019

Directed design projects supporting a global wine and spirits group, ensuring outputs met high aesthetic standards and brand guidelines. Collaborated with marketing and sales teams to maintain quality control and consistency across channels. Provided artistic leadership to junior designers, fostering innovation and growth. Managed multiple concurrent projects, meeting deadlines and quality benchmarks. Developed understanding of international market aesthetics and luxury goods.

Senior Graphic & Web Designer at Twiga RA Communications Group

November 1, 2008 - February 1, 2010

Delivered creative solutions across software, web, media, advertising, and PR, consistently meeting client expectations for visual impact and brand alignment. Engaged in process improvements by reviewing materials for validity and appropriateness, ensuring highest quality standards. Supported team collaboration and workflow optimization.

Graphic Designer at World Medicine Company

January 1, 2006 - December 31, 2008

Graphic design outputs across branding and communications for a medical company; ensured quality and consistency.

Web & Graphic Designer at Gambling / Red Planet Gaming Company

January 1, 2006 - December 31, 2008

Web and graphic design for gaming company; produced marketing visuals; supported branding and online presence.

Web & Graphic Designer at Flesh.am CG

January 1, 2006 - December 31, 2008

Web and graphic design projects for clients; created visuals for digital and print media; contributed to branding and marketing materials.

Graphic Designer at Sharm Holding LLC

January 1, 2006 - December 31, 2008

Graphic design outputs for branding and communications; produced visuals aligned with brand guidelines and marketing needs; collaborated with teams to ensure consistency across channels.