I’m Anahit Ginosyan, a Senior Product Designer with about 20 years of experience designing end-to-end digital products across UX/UI, visual and graphic design, and product strategy.
I’m Anahit Ginosyan, a Senior Product Designer with about 20 years of experience designing end-to-end digital products across UX/UI, visual and graphic design, and product strategy. I turn complex requirements into intuitive, scalable experiences with a strong focus on usability, visual quality, and measurable business goals—whether I’m working on discovery, flows, wireframes, prototypes, or polished UI and design systems.
I am Anahit a Product Designer with strong UX/UI and graphic design experience across E-commerce, Financial Services, SaaS platforms, and iGaming. I have worked in B2C, B2B, C2B, and C2C environments, bringing versatility and user-focused solutions to each project. I believe my skills and experience align well with your team’s goals. I would be happy to discuss further if you have any questions. Looking forward to your response.
Designed end-to-end UX/UI processes for complex telecom communication web platforms, covering user research, product discovery, user flows, wireframes, prototypes, and high-fidelity UI. Created data-rich dashboards and admin/management interfaces for monitoring and controlling complex services through clear, efficient workflows. Designed role-based access control (RBAC), user and permission management, and administration features. Built scalable design systems and unified broker-grade interfaces, translating complex business and technical requirements into consistent, user-friendly experiences while partnering closely with Product and Engineering teams.
Improved UX/UI for the SiGMA Shop e-commerce platform and East Europe mobile app, enhancing accessibility, usability, and conversion. Led redesign of key purchasing flows across web and mobile to reduce friction and improve task completion. Drove the full design process from research and user flows to wireframes, high-fidelity UI, and interactive prototypes while maintaining visual consistency across platforms. Built and maintained a scalable design system to support cross-functional collaboration and efficient design-to-development delivery, working with global teams and applying international UX trends and player/user behavior insights.
Led end-to-end product design for a Business Management Platform targeting data analysts, improving user experience and workflow efficiency. Managed UX/UI design for VMA Report Publisher and admin tools, strengthening accessibility while balancing technical constraints and deadlines. Collaborated with the Engineering team to successfully develop a plugin UX/UI for Wealthcraft. Played a key leadership role in team coordination and cross-department collaboration, ensuring delivery aligned with business goals, while maintaining strong visual detail and adapting to evolving market and user needs.
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