I am a performance-focused media buyer with more than seven years of experience building and scaling profitable paid media campaigns across fintech, eCommerce, education, and service industries. I specialize in Meta, TikTok, Google Ads, Microsoft Advertising, search arbitrage, funnel optimization, A/B testing, and full-funnel tracking. I enjoy using data, creative experimentation, and AI-powered tools to improve campaign efficiency, reduce CPA, and grow revenue responsibly across international markets.
I also bring strong experience in team leadership, onboarding, mentoring, and building practical playbooks that help teams scale while maintaining quality. With a background in linguistics and experience working across multiple markets, I am comfortable adapting messaging for diverse audiences and turning campaign insights into clear growth decisions. I am based in Yerevan and open to remote opportunities or relocation.
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