I am a performance-focused media buyer with more than seven years of experience building and scaling profitable paid media campaigns across fintech, eCommerce, education, and service industries. I specialize in Meta, TikTok, Google Ads, Microsoft Advertising, search arbitrage, funnel optimization, A/B testing, and full-funnel tracking. I enjoy using data, creative experimentation, and AI-powered tools to improve campaign efficiency, reduce CPA, and grow revenue responsibly across international markets. I also bring strong experience in team leadership, onboarding, mentoring, and building practical playbooks that help teams scale while maintaining quality. With a background in linguistics and experience working across multiple markets, I am comfortable adapting messaging for diverse audiences and turning campaign insights into clear growth decisions. I am based in Yerevan and open to remote opportunities or relocation.…

Anahit Petrosyan

I am a performance-focused media buyer with more than seven years of experience building and scaling profitable paid media campaigns across fintech, eCommerce, education, and service industries. I specialize in Meta, TikTok, Google Ads, Microsoft Advertising, search arbitrage, funnel optimization, A/B testing, and full-funnel tracking. I enjoy using data, creative experimentation, and AI-powered tools to improve campaign efficiency, reduce CPA, and grow revenue responsibly across international markets. I also bring strong experience in team leadership, onboarding, mentoring, and building practical playbooks that help teams scale while maintaining quality. With a background in linguistics and experience working across multiple markets, I am comfortable adapting messaging for diverse audiences and turning campaign insights into clear growth decisions. I am based in Yerevan and open to remote opportunities or relocation.…

Available to hire

I am a performance-focused media buyer with more than seven years of experience building and scaling profitable paid media campaigns across fintech, eCommerce, education, and service industries. I specialize in Meta, TikTok, Google Ads, Microsoft Advertising, search arbitrage, funnel optimization, A/B testing, and full-funnel tracking. I enjoy using data, creative experimentation, and AI-powered tools to improve campaign efficiency, reduce CPA, and grow revenue responsibly across international markets.

I also bring strong experience in team leadership, onboarding, mentoring, and building practical playbooks that help teams scale while maintaining quality. With a background in linguistics and experience working across multiple markets, I am comfortable adapting messaging for diverse audiences and turning campaign insights into clear growth decisions. I am based in Yerevan and open to remote opportunities or relocation.

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Language

Armenian
Fluent
Russian
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Media Buyer at Apptastic
February 1, 2025 - Present
Manage and scale search arbitrage campaigns while maintaining profitability. Optimize bidding strategies and budget allocation in real time, identify high-margin scaling opportunities, test AI-generated and video creatives, and analyze campaign data to uncover growth and efficiency gains.
Media Buyer at Shuttle99
April 1, 2023 - February 1, 2025
Launched and scaled Meta campaigns from scratch across multiple geographies. Reduced lead-generation CPA by 35% through creative, audience, and funnel optimization; increased ROAS and reach through data-driven scaling; owned KPI tracking; developed internal playbooks; onboarded new media buyers; mentored junior team members; and streamlined workflows.
Digital Advertising Manager (Freelance) at International Clients
June 1, 2019 - May 1, 2023
Managed end-to-end paid media strategies for international clients across multiple industries. Executed campaigns focused on lead generation and revenue growth, delivered results through testing and optimization, produced performance reports with actionable insights, and led content creation and growth initiatives across international markets.
Media Buyer & Content Creator at ShopInAmerica
April 1, 2016 - June 1, 2019
Led marketing project management and coordinated timely execution of initiatives. Collaborated with marketing and IT teams on growth and optimization projects, conducted competitor analysis and market research, improved content performance through data-driven decisions, and maintained the CMS to support high-performing content delivery.
Assistant to Commercial Director at HayPost (National Postal Operator of Armenia)
August 1, 2013 - April 1, 2016
Organized and coordinated sales training programs across departments, supported employee qualification and performance evaluation processes, participated in interviews for approximately 1,000 candidates, assisted with reporting and analytics, coordinated cross-department activities, and supported internal training and performance tracking initiatives.
Key Account Leading Specialist at HayPost
November 1, 2012 - August 1, 2013
Managed key client relationships and supported commercial operations.

Education

Master's Degree in Linguistics at Saint Petersburg Institute of International Economic Relations, Economics and Law
January 11, 2030 - September 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Retail, Education, Professional Services, Software & Internet, Media & Entertainment, Transportation & Logistics