I'm a Digital & Social Media Specialist with 2+ years driving engagement for luxury and premium lifestyle brands across Instagram, TikTok, and YouTube. I combine Domus Academy luxury brand training with a data-driven approach to content strategy, brand positioning, and KPI-driven campaign execution for discerning audiences.…

Ananya Kaushal

I'm a Digital & Social Media Specialist with 2+ years driving engagement for luxury and premium lifestyle brands across Instagram, TikTok, and YouTube. I combine Domus Academy luxury brand training with a data-driven approach to content strategy, brand positioning, and KPI-driven campaign execution for discerning audiences.…

Available to hire

I’m a Digital & Social Media Specialist with 2+ years driving engagement for luxury and premium lifestyle brands across Instagram, TikTok, and YouTube.

I combine Domus Academy luxury brand training with a data-driven approach to content strategy, brand positioning, and KPI-driven campaign execution for discerning audiences.

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Skills

Experience Level

Language

English
Fluent
Italian
Beginner
German
Beginner

Work Experience

Digital & Social Media Marketing Coordinator at Strength of Nature, A Godrej Company
August 1, 2025 - Present
Managed Instagram (15K+ followers), TikTok, and YouTube content strategy, producing short-form videos and Reels that increased engagement by 25% and reach by 30%; claimed brand asset library and enforced brand guidelines across 5+ channels, collaborating with 3 cross-functional teams via Trello and Google Workspace; planned editorial calendars (20+ posts/month) and tracked KPIs using Meta Business Suite and Google Analytics; developed SEO-aligned captions and hashtags to grow organic visibility by 2K+ followers monthly.
Content Development Coordinator at IMiLI
January 1, 2025 - July 1, 2025
Developed and localised 50+ educational content pieces for European audiences, improving engagement by 40%; managed project timelines and deliverables; ensured 3 cross-functional teams across 4 time zones, streamlining stakeholder feedback loops via Miro and Google Workspace; reduced content approval cycle by 25%
Digital Marketing Coordinator at Digital Click 360
July 1, 2024 - December 1, 2024
Produced social media, video, and SEO content across 10+ client accounts, achieving average engagement improvement of 20%; managed content calendars and monitored KPIs to refine posting strategies and optimize campaign performance; designed branded visuals and collateral using Adobe Photoshop, Illustrator, and Canva for diverse clients
Marketing & Communications Coordinator at Phixgen Pvt. Ltd.
April 1, 2023 - August 1, 2023
Created content for Instagram, TikTok, blogs, and email campaigns; drove 35% increase in website traffic; developed SEO-optimised articles and scripts; designed branded visuals and templates in Adobe Creative Suite ensuring guideline compliance

Education

Master of Luxury Brand Management at Domus Academy
September 1, 2024 - January 1, 2026
Bachelor of Journalism & Mass Communication at Amity University, Noida, India
January 1, 2021 - January 1, 2024

Qualifications

INSIDE LVMH Certificate – Creation & Branding, Retail & Customer Experience
January 11, 2030 - January 5, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services

Skills

Experience Level