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Hi, I’m Anastasia Patrikalou, a detail-oriented graphic designer with over 10 years of experience spanning sales, visual merchandising, and customer experience. I specialize in high-impact presentation design and digital assets, blending visual storytelling with an understanding of consumer behavior to drive results. I love turning complex ideas into clear, engaging visuals that enhance brand clarity. From branding materials and social graphics to polished presentations, I continuously expand my toolkit and explore accessible, inclusive design practices to reach broader audiences.…Hi, I’m Anastasia Patrikalou, a detail-oriented graphic designer with over 10 years of experience spanning sales, visual merchandising, and customer experience. I specialize in high-impact presentation design and digital assets, blending visual storytelling with an understanding of consumer behavior to drive results. I love turning complex ideas into clear, engaging visuals that enhance brand clarity. From branding materials and social graphics to polished presentations, I continuously expand my toolkit and explore accessible, inclusive design practices to reach broader audiences.

Anastasia Patrikalou

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Hi, I’m Anastasia Patrikalou, a detail-oriented graphic designer with over 10 years of experience spanning sales, visual merchandising, and customer experience. I specialize in high-impact presentation design and digital assets, blending visual storytelling with an understanding of consumer behavior to drive results. I love turning complex ideas into clear, engaging visuals that enhance brand clarity. From branding materials and social graphics to polished presentations, I continuously expand my toolkit and explore accessible, inclusive design practices to reach broader audiences.…Hi, I’m Anastasia Patrikalou, a detail-oriented graphic designer with over 10 years of experience spanning sales, visual merchandising, and customer experience. I specialize in high-impact presentation design and digital assets, blending visual storytelling with an understanding of consumer behavior to drive results. I love turning complex ideas into clear, engaging visuals that enhance brand clarity. From branding materials and social graphics to polished presentations, I continuously expand my toolkit and explore accessible, inclusive design practices to reach broader audiences.

Available to hire

Hi, I’m Anastasia Patrikalou, a detail-oriented graphic designer with over 10 years of experience spanning sales, visual merchandising, and customer experience. I specialize in high-impact presentation design and digital assets, blending visual storytelling with an understanding of consumer behavior to drive results.

I love turning complex ideas into clear, engaging visuals that enhance brand clarity. From branding materials and social graphics to polished presentations, I continuously expand my toolkit and explore accessible, inclusive design practices to reach broader audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Intermediate

Greek, Modern

Fluent

Work Experience

Secretary at Planning S.A

December 1, 2007 - June 1, 2010

Supported 10+ events and prepared presentations and materials for meetings; handled call center inquiries and managed email responses.

Store Manager at Calzedonia Group

October 1, 2011 - November 1, 2023

Collaborated with a team of 5+ to ensure brand consistency and visual clarity across communication materials. Drove visual merchandising and sales initiatives, enabling the team to surpass seasonal targets and earn top monetary bonuses. Enhanced operational efficiency with accurate cash handling and structured daily reporting. Trained and mentored 10+ new employees, improving team communication and performance. Reviewed weekly product performance data and adjusted merchandising strategies to boost visibility of key products, contributing to consistent sales growth.

Visual Support/Sales Assistant at Passion Fashion

November 1, 2023 - Present

Collaborated with Sales Manager on visual merchandising; provided customer service and sales assistance.

Self-Initiated Graphic Design Projects at Self-Initiated

October 1, 2024 - Present

Designed 15+ personal branding materials (social media posts, eBook covers, presentations) for fictional businesses; created 20+ visual assets with Adobe Illustrator & Photoshop; ensured cohesive typography and colour theory; exploring accessible design guided by WCAG principles for blind and visually impaired users.

Freelance Graphic Design at Freelance Graphic Design

October 1, 2025 - Present

Freelance graphic design work focusing on branding materials, presentations, and digital assets; leveraging a mix of Illustrator, Photoshop, and presentation design skills to support client branding and communications.