Anastasia Patrikalou

Available to hire

Hi, I’m Anastasia Patrikalou, a detail-oriented graphic designer with over 10 years of experience spanning sales, visual merchandising, and customer experience.

About

Hi, I’m Anastasia Patrikalou, a detail-oriented graphic designer with over 10 years of experience spanning sales, visual merchandising, and customer experience. I specialize in high-impact presentation design and digital assets, blending visual storytelling with an understanding of consumer behavior to drive results.

I love turning complex ideas into clear, engaging visuals that enhance brand clarity. From branding materials and social graphics to polished presentations, I continuously expand my toolkit and explore accessible, inclusive design practices to reach broader audiences.

  • 17 years' experience
  • Joined May 2026

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Software & Internet
  • Education

Work experience· 5 roles

Freelance Graphic Design · Freelance Graphic DesignOct 2025 – Present · 1 yr 2 mos

Freelance graphic design work focusing on branding materials, presentations, and digital assets; leveraging a mix of Illustrator, Photoshop, and presentation design skills to support client branding and communications.

Self-Initiated Graphic Design Projects · Self-InitiatedOct 2024 – Present · 2 yrs 2 mos

Designed 15+ personal branding materials (social media posts, eBook covers, presentations) for fictional businesses; created 20+ visual assets with Adobe Illustrator & Photoshop; ensured cohesive typography and colour theory; exploring accessible design guided by WCAG principles for blind and visually impaired users.

Visual Support/Sales Assistant · Passion FashionNov 2023 – Present · 3 yrs 1 mo

Collaborated with Sales Manager on visual merchandising; provided customer service and sales assistance.

Store Manager · Calzedonia GroupOct 2011 – Nov 2023 · 12 yrs 2 mos
Secretary · Planning S.ADec 2007 – Jun 2010 · 2 yrs 7 mos

Education

Diploma in Graphic Design · Vocational Training Institute2030 – 2026

Certifications and awards· 5

How to become a professional Virtual Assistant and reach your first client2024
Graphic Design Masterclass Intermediate2024 – 2025
Hand-drawn Illustration2017
Fairytales Writing2015 – 2016

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