Anastasiia Ivanytska

Drove organic growth strategy across international markets for a global marketplace platform by partnering with Product, Engineering, and Content to deliver scalable SEO solutions. Led technical SEO, AI-powered search optimization, automation, and content system initiatives; contributed to early doubling of AI-driven traffic, ~30% conversion rate improvements, and ~20% indexation gains. Established an SEO integration framework across Product/Engineering/Content to embed SEO requirements into the product development lifecycle and improve launch readiness. Designed and implemented site consolidation/grouping methodology to resolve keyword cannibalization while preserving organic visibility and increasing conversion rates by ~30%. Built automation workflows for technical analysis, SEO monitoring, and optimization processes to reduce manual effort and accelerate large-scale investigations. Led AI search optimizations through structured content and content/identity optimization, improving v

Led global SEO strategy across international markets by partnering with cross-functional teams to prioritize technical, content, and authority-building initiatives that improved organic acquisition, search visibility, and conversion performance. Defined SEO roadmaps, drove experimentation, and delivered scalable optimization programs resulting in ~30% organic growth within six months, ~35% visibility improvement, and ~20% conversion rate gains. Owned strategic SEO roadmap prioritization based on business impact, implementation effort, and market opportunities. Designed and led SEO experiments on high-impact landing pages using A/B testing and performance analysis to validate opportunities and improve conversion rates by ~20% on average. Scaled content optimization across strategic topic clusters, increasing organic visibility and engagement by ~35% while strengthening topical authority in competitive markets. Delivered technical SEO initiatives across multiple international websites, i

Promoted to Team Lead overseeing SEO strategy across multiple projects, managing a team of specialists while driving cross-functional collaboration and scalable growth initiatives. Delivered x4 organic traffic growth and doubled revenue in the first year for flagship projects, establishing organic search as a primary acquisition channel. Built and led a team of five SEO specialists, creating scalable processes and shared methodologies that drove consistent organic growth across multiple projects. Partnered with SEO, PPC, and Product teams to prioritize acquisition initiatives and coordinate execution across product and marketing workstreams. Led experimentation and conversion optimization, improving homepage and landing page conversion rates by an average of ~25% through A/B testing and data-driven optimization. Applied repeatable SEO frameworks to launch and scale projects across adjacent verticals.