Building Paid Media Infrastructure from Scratch (Tracking, Campaigns, Funnel Setup)

Built a full paid acquisition system from scratch for a business with no prior digital advertising infrastructure.

This included setting up advertising accounts, implementing tracking (GA4, conversion events), and designing a complete campaign structure aligned with the customer journey.

I developed audience targeting frameworks, created prospecting and retargeting campaigns, and ensured proper data tracking to support optimization and future scaling.

The result was a fully functional acquisition engine with clear visibility into performance and a strong foundation for ongoing growth.