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Hi, I’m Anastasija Koncarevic, a brand and marketing strategist based in Rome, Italy. I specialize in designing and executing multi-platform campaigns, developing 365-day content calendars, and turning data-driven insights into creative, results-focused brand storytelling. I hold a Master’s degree in Luxury Fashion Communication and Marketing from Sapienza University of Rome and have hands-on experience across fashion, luxury, digital marketing, and media projects. I’m fluent in Serbo-Croatian, English, and Italian, and I enjoy collaborating with cross-functional teams to deliver measurable results.…Hi, I’m Anastasija Koncarevic, a brand and marketing strategist based in Rome, Italy. I specialize in designing and executing multi-platform campaigns, developing 365-day content calendars, and turning data-driven insights into creative, results-focused brand storytelling. I hold a Master’s degree in Luxury Fashion Communication and Marketing from Sapienza University of Rome and have hands-on experience across fashion, luxury, digital marketing, and media projects. I’m fluent in Serbo-Croatian, English, and Italian, and I enjoy collaborating with cross-functional teams to deliver measurable results.

Anastasija Koncarevic

Brand Strategist, Marketing Strategist, Content Strategist, +2

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Hi, I’m Anastasija Koncarevic, a brand and marketing strategist based in Rome, Italy. I specialize in designing and executing multi-platform campaigns, developing 365-day content calendars, and turning data-driven insights into creative, results-focused brand storytelling. I hold a Master’s degree in Luxury Fashion Communication and Marketing from Sapienza University of Rome and have hands-on experience across fashion, luxury, digital marketing, and media projects. I’m fluent in Serbo-Croatian, English, and Italian, and I enjoy collaborating with cross-functional teams to deliver measurable results.…Hi, I’m Anastasija Koncarevic, a brand and marketing strategist based in Rome, Italy. I specialize in designing and executing multi-platform campaigns, developing 365-day content calendars, and turning data-driven insights into creative, results-focused brand storytelling. I hold a Master’s degree in Luxury Fashion Communication and Marketing from Sapienza University of Rome and have hands-on experience across fashion, luxury, digital marketing, and media projects. I’m fluent in Serbo-Croatian, English, and Italian, and I enjoy collaborating with cross-functional teams to deliver measurable results.

Available to hire

Hi, I’m Anastasija Koncarevic, a brand and marketing strategist based in Rome, Italy. I specialize in designing and executing multi-platform campaigns, developing 365-day content calendars, and turning data-driven insights into creative, results-focused brand storytelling.

I hold a Master’s degree in Luxury Fashion Communication and Marketing from Sapienza University of Rome and have hands-on experience across fashion, luxury, digital marketing, and media projects. I’m fluent in Serbo-Croatian, English, and Italian, and I enjoy collaborating with cross-functional teams to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Croatian

Fluent

English

Fluent

Italian

Fluent

Work Experience

Marketing Assistant at TV Nova S

January 1, 2020 - October 1, 2020

Supported the creation of monthly content pieces, contributing to a total reach of +200k views. Developed mood boards and presentations to communicate marketing concepts. Supported senior strategists by visualizing consumer personas and journey maps for upcoming campaigns.

Brand and Marketing Strategist at Imagina S.r.l.

September 1, 2023 - Present

Planned and executed multi-platform social media campaigns and ads. Curated a 365-day content calendar that increased organic community by 200%. Crafted a cohesive brand image from both graphic and visual perspectives. Examined data sets to identify trends, generated analytical reports. Wrote SEO-optimized articles and web content that secured Page 1 rankings. Managed email marketing campaigns and newsletters through targeted audience segmentation. Supervised a team of 6.

Brand & Marketing Specialist at Safari Gratis

January 1, 2023 - September 1, 2023

Established brand KPIs and developed brand strategies to boost national market presence. Designed and improved company website structure and user experience. Managed Meta and TikTok sponsored campaigns focused on engagement and lead generation. Planned digital contests and interactive campaigns generating 1,000+ leads.