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I’m a Head of SMM transitioning into Marketing with a focus on unit economics and strategic brand positioning. I don’t just create content — I build sales funnels and manage teams to achieve measurable business KPIs. I’ve led cross-functional teams and launched SMM programs across Dubai’s luxury real estate market, consistently delivering growth and elevated brand presence.…

Anastasia Pitomets

Social Media Manager, Marketing Strategist, Content Creator, +4

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I’m a Head of SMM transitioning into Marketing with a focus on unit economics and strategic brand positioning. I don’t just create content — I build sales funnels and manage teams to achieve measurable business KPIs. I’ve led cross-functional teams and launched SMM programs across Dubai’s luxury real estate market, consistently delivering growth and elevated brand presence.…

Available to hire

I’m a Head of SMM transitioning into Marketing with a focus on unit economics and strategic brand positioning. I don’t just create content — I build sales funnels and manage teams to achieve measurable business KPIs.

I’ve led cross-functional teams and launched SMM programs across Dubai’s luxury real estate market, consistently delivering growth and elevated brand presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Ukrainian

Fluent

Russian

Fluent

Work Experience

Head of SMM at Capita Dubai

May 1, 2022 - September 1, 2024

Successfully transitioned the company from Ukraine to the UAE to lead the social media launch and development of the new Dubai branch. Adapted the brand\'s communication strategy from the Ukrainian market to the Dubai luxury real estate sector and led cross-functional collaboration to drive growth. Developed and executed comprehensive digital marketing activities and sales funnel initiatives to achieve measurable KPIs.

Head of SMM at Ivan Ogienko Studio

January 1, 2024 - September 1, 2024

Built and launched all marketing and SMM processes from scratch for the studio\'s opening in Dubai. Assembled and managed cross-functional teams (SEO specialists, paid media specialists, designers, copywriters), while acting as Content Creator and Head of SMM. Led overall strategy, content production, promotion, and coordination of all digital marketing activities.

Head of SMM at Borodach

June 1, 2024 - March 1, 2025

Developed and executed a social media strategy for the premium grooming segment in the Dubai market. Led a creative team including a content creator, photographer, and designer; oversaw the full content lifecycle from concept development to final publication, ensuring alignment with the brand\'s premium positioning.

Head of SMM at Konstantin Lyutovich

September 1, 2024 - Present

Developed and executed a comprehensive personal brand strategy, positioning the client as a market authority, expanding industry influence, and driving lead generation through targeted social media campaigns. Led cross-functional teams and coordinated content production, promotion, and measurement to deliver measurable KPIs.