Led the planning, scheduling, and overall strategic execution of weekly content and major marketing campaigns for lifestyle and hospitality accounts, ensuring brand alignment. Sourced target brands, events, and communities to sponsor and collaborate with at PT. Bluewaves Hospitality Indonesia (Led the planning, scheduling, and overall strategic execution...)

Led the planning, scheduling, and overall strategic execution of weekly content and major marketing campaigns for lifestyle and hospitality accounts, ensuring brand alignment. at PT. Bluewaves Hospitality Indonesia / Nerve Creative Agency Design

Sourced target brands, events, and communities to sponsor and collaborate for experiential activations, joint promotions, and targeted outreach; directed content creators to maintain brand standards while tracking performance metrics to continuously optimize campaign results. Designed and produced comprehensive visual collateral for clients, including product catalogs, social media assets, and branding materials; developed distinct creative concepts for three subsidiary brands (BCL Hair and Beauty, BCL Supplies, and Meatline) tailored to each brand’s market positioning; managed documentation and visual coverage for strategic company activities, including an international collaboration with Footlogix at the ICC event.

Managed social media accounts across 5 outlets (Ultimo, Patisserie, Toscana, Braga Pematang Bandung, Double Bee Cafe and Resto): planned content, scheduled posts, and tracked performance. Produced end-to-end visual assets (photo, video, editing) for promotional materials consistent with brand visual identity. Executed a digital marketing campaign for the “Chicken Wings” promotion, generating 1,488 unit sales within a three-month period (Oct–Dec 2024). Collaborated with management to conceptualize and execute events and promotional activities to enhance brand visibility.

Managed social media for 5 outlets by planning content, scheduling posts, and tracking performance; produced end-to-end visual assets (photo/video shooting and editing) for promotional materials; executed a digital campaign for a promotion called “Chicken Wings,” generating 1,488 units of sales within a three-month period; collaborated with management to conceptualize and execute events and promotional activities to enhance brand visibility.

Graphic Design at Brancheeling (BCL)

Brand Manager | Nerve Creative Agency at Nerve Creative Agency

Designed and produced comprehensive visual collateral including product catalogues, social media assets, and branding materials. Developed distinct creative concepts for three subsidiary brands (BCL Hair and Beauty, BCL Supplies, and Meatline), tailoring design approaches to each brand’s market positioning. Managed documentation and visual coverage for strategic company activities, including the international collaboration with Footlogix at the ICC event.

Graphic Design (Part Time) at Young Properties

Managed end-to-end content across Instagram, Facebook, and YouTube including visual feed designs, Reels, and video editing; created promotional brochures and marketing kits for key property projects such as Bellevue Villa Complex, CabinY, and Cheney Mill.