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Through my professional experience, I’ve developed a strong appreciation for how brand building and business rigor intersect. I bring 3 years of experience supporting 20+ global B2B and B2C brands, where my work extended beyond copywriting and creative development into performance analysis, stakeholder coordination, and project management. I’ve also delved into brand strategy, social media content development, account management, integrated campaign execution, email marketing, and marketing research. My academic background, a Master of Science in Integrated Marketing Communications from Northwestern University, has equipped me to blend the art and science of marketing, applying analytics, consumer insights, finance, marketing research, media, and strategic thinking to real-world brand challenges.…Through my professional experience, I’ve developed a strong appreciation for how brand building and business rigor intersect. I bring 3 years of experience supporting 20+ global B2B and B2C brands, where my work extended beyond copywriting and creative development into performance analysis, stakeholder coordination, and project management. I’ve also delved into brand strategy, social media content development, account management, integrated campaign execution, email marketing, and marketing research. My academic background, a Master of Science in Integrated Marketing Communications from Northwestern University, has equipped me to blend the art and science of marketing, applying analytics, consumer insights, finance, marketing research, media, and strategic thinking to real-world brand challenges.

Anay Poddar

Copywriter, Creative Director, Brand Designer, +1

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Through my professional experience, I’ve developed a strong appreciation for how brand building and business rigor intersect. I bring 3 years of experience supporting 20+ global B2B and B2C brands, where my work extended beyond copywriting and creative development into performance analysis, stakeholder coordination, and project management. I’ve also delved into brand strategy, social media content development, account management, integrated campaign execution, email marketing, and marketing research. My academic background, a Master of Science in Integrated Marketing Communications from Northwestern University, has equipped me to blend the art and science of marketing, applying analytics, consumer insights, finance, marketing research, media, and strategic thinking to real-world brand challenges.…Through my professional experience, I’ve developed a strong appreciation for how brand building and business rigor intersect. I bring 3 years of experience supporting 20+ global B2B and B2C brands, where my work extended beyond copywriting and creative development into performance analysis, stakeholder coordination, and project management. I’ve also delved into brand strategy, social media content development, account management, integrated campaign execution, email marketing, and marketing research. My academic background, a Master of Science in Integrated Marketing Communications from Northwestern University, has equipped me to blend the art and science of marketing, applying analytics, consumer insights, finance, marketing research, media, and strategic thinking to real-world brand challenges.

Available to hire

Through my professional experience, I’ve developed a strong appreciation for how brand building and business rigor intersect. I bring 3 years of experience supporting 20+ global B2B and B2C brands, where my work extended beyond copywriting and creative development into performance analysis, stakeholder coordination, and project management. I’ve also delved into brand strategy, social media content development, account management, integrated campaign execution, email marketing, and marketing research.

My academic background, a Master of Science in Integrated Marketing Communications from Northwestern University, has equipped me to blend the art and science of marketing, applying analytics, consumer insights, finance, marketing research, media, and strategic thinking to real-world brand challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Work Experience

Graduate US Brands Intern at Suntory Global Spirits

June 1, 2025 - August 1, 2025

Developed an integrated omnichannel marketing strategy for Suntory's new ready-to-drink (RTD) brand, highlighting business and consumer opportunities through 25+ tactical activities across paid, owned, and earned channels to promote awareness and trial among Gen Z. Designed a brand survey for 1,000+ respondents and conducted 5 in-depth interviews to uncover consumer insights. Devised 3 campaign strategies using a 4-point framework to translate findings into activations aimed at reaching $30M+ in forecasted sales. Crafted the 2026 brand roadmap in collaboration with agency partners VML and Starcom, plus internal brand, insights, legal, and consumer connections teams.

Copywriter at Digitas India

August 1, 2023 - April 1, 2024

Led the development of integrated campaigns for 8+ brands including DBS Bank and Bertolli, driving retention and acquisition across digital and social. Co-developed multi-stakeholder pitches for Lufthansa, Pepsi, and Bumble; represented Digitas India at Google AI Day 2023 to explore emerging AI tools and workflows. Authored 150+ lifecycle emails for DBS Bank to optimize messaging through performance metrics and A/B testing; led a 4-person copy team for key brand accounts.

Account Management Trainee at Schbang Digital Solutions

March 1, 2022 - August 1, 2022

Key contributor to the launch of India's new airline Akasa Air, developing voice and design systems as aviation subject matter expert for internal teams; campaign work gained national media coverage in Business Today. Drove 11% month-over-month follower growth and 12% engagement increases across key platforms, outperforming industry benchmarks by 100%. Owned client communications as primary liaison and translated platform analytics into actionable insights to drive campaign optimization.

Copywriter Intern at Chrisaldo Goldilo y (Creative and Branding Agency)

February 1, 2022 - March 1, 2022

Developed the 'Marriott Bonvoy Presents India' campaign, creating always-on content and writing 10+ long-form articles to strengthen engagement.

Content Writer Intern at Guru Writer

March 1, 2021 - May 1, 2021

Authored long and short-form SEO articles on business and engineering, boosting search visibility and increasing website traffic by 15%.

Agency Observer at MIRUM (A WPP Global Digital Agency)

December 1, 2019 - Present

Completed a competitive observer assignment, contributing to live brand campaigns and creative executions across FM CG and financial services.

Team Leader, Cause Marketing Initiative at Siskel/Jacobs Productions

February 1, 2025 - May 1, 2025

Led a team of 5 to craft promotional content for ‘The Here Now Project’ documentary by Emmy-winning production company; created activation ideas for social media and distribution.

Graduate Marketing Consultant at Tequila Grand Lujo

April 1, 2025 - June 1, 2025

Co-created activation plan and led creative ideation for Grand Lujo's debut in the U.S. premium tequila market; analyzed mosaic segments using Simple Analytics to identify ideal consumer profiles and inform market entry strategy.

Education

Master of Science at Northwestern University

January 11, 2030 - December 1, 2025

Bachelor of Arts at University of Mumbai

January 11, 2030 - May 1, 2022

Associate Degree at Indian School of Management and Entrepreneurship

January 11, 2030 - June 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Education, Consumer Goods, Travel & Hospitality, Transportation & Logistics, Retail, Professional Services, Software & Internet, Other