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Marketing professional experienced in leading digital marketing initiatives, analyzing campaign performance, and building data-driven strategies. Skilled in KPI reporting, marketing analytics, and creating Excel dashboards to support measurable growth. Passionate about using customer insights and data to improve business performance. Combines leadership, client-facing experience, and cross-functional collaboration to translate analytics into actionable recommendations and consistent execution.…Marketing professional experienced in leading digital marketing initiatives, analyzing campaign performance, and building data-driven strategies. Skilled in KPI reporting, marketing analytics, and creating Excel dashboards to support measurable growth. Passionate about using customer insights and data to improve business performance. Combines leadership, client-facing experience, and cross-functional collaboration to translate analytics into actionable recommendations and consistent execution.

Anaya Thomas

Digital Marketer, Marketing Strategist, Social Media Manager, +7

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Marketing professional experienced in leading digital marketing initiatives, analyzing campaign performance, and building data-driven strategies. Skilled in KPI reporting, marketing analytics, and creating Excel dashboards to support measurable growth. Passionate about using customer insights and data to improve business performance. Combines leadership, client-facing experience, and cross-functional collaboration to translate analytics into actionable recommendations and consistent execution.…Marketing professional experienced in leading digital marketing initiatives, analyzing campaign performance, and building data-driven strategies. Skilled in KPI reporting, marketing analytics, and creating Excel dashboards to support measurable growth. Passionate about using customer insights and data to improve business performance. Combines leadership, client-facing experience, and cross-functional collaboration to translate analytics into actionable recommendations and consistent execution.

Available to hire

Marketing professional experienced in leading digital marketing initiatives, analyzing campaign performance, and building data-driven strategies. Skilled in KPI reporting, marketing analytics, and creating Excel dashboards to support measurable growth.

Passionate about using customer insights and data to improve business performance. Combines leadership, client-facing experience, and cross-functional collaboration to translate analytics into actionable recommendations and consistent execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Director of Marketing Co-Chair at American Marketing Association, KSU Chapter

April 1, 2025 - May 1, 2026

Led digital marketing strategy and targeted outreach initiatives, increasing audience engagement by 15% through data-driven segmentation and performance analysis. Developed and presented KPI reports to executive leadership, translating analytics into actionable growth recommendations. Mentored and managed a 10-member team, reinforcing accountability, goal tracking, and execution consistency.

Marketing Strategist at Learning, Design, and Technology Student Organization

August 1, 2024 - May 1, 2025

Managed data-driven marketing initiatives by tracking KPIs, building Excel dashboards, and analyzing campaign performance to optimize engagement. Built Excel dashboards to monitor campaign KPIs, engagement trends, and marketing performance for leadership decision-making. Conducted data analysis to identify trends and recommend process improvements to optimize campaign effectiveness.

Marketing Committee Member at Kennesaw State University (KSU) Chapter/Committee

August 1, 2024 - April 1, 2025

Created engaging, trend-driven content for social media to enhance audience reach and engagement. Collaborated with committee members to coordinate content planning and maintain consistent messaging across platforms. Produced informative and promotional materials supporting organizational messaging and outreach efforts.

Social Media Manager at Freelance Work

June 1, 2019 - August 1, 2022

Managed social media strategy and content creation for small businesses across Instagram, TikTok, and Facebook, increasing engagement by 15%. Produced 100+ pieces of platform-specific photo and video content using Canva, Adobe Express, and CapCut to support brand awareness and engagement. Collaborated with clients to align content with brand messaging and business growth objectives.