I am a communications and social media professional with a decade of experience working across agencies, government, and independent initiatives.

About

I am a communications and social media professional with a decade of experience working across agencies, government, and independent initiatives. Currently, I run my freelance practice, WeCan AD, where I manage a variety of projects, collaborating with a creative network to deliver high-quality campaigns.

  • 8 years' experience
  • Joined June 2026

Languages

  • Romanian, Moldavian, MoldovanFluent
  • EnglishAdvanced
  • Spanish; CastilianIntermediate

Industry experience

  • Healthcare
  • Government
  • Consumer Goods
  • Non-Profit Organization
  • Media & Entertainment

Work experience· 8 roles

Communication Advisor · Prime Minister's OfficeSep 2023 – May 2024 · 9 mos

Part of the central unit overseeing the National Strategy for Roma Inclusion. Developed M&E frameworks tracking KPIs in housing, education, and healthcare, ensuring effective communication between ministries and local authorities.

Social Media Freelancer · WeCan ADMar 2023 – Present · 3 yrs 9 mos

Running 360° social media for clients across various sectors including pharma, wellness, skincare, cultural festivals, and NGOs. Provides end-to-end management including brand strategy and performance reporting.

PR Communication Advisor · Government Spokesperson's OfficeJan 2022 – Jul 2023 · 1 yr 7 mos

Managed the executive's public image and coordinated PR efforts across all ministries, drafting press releases and social media copy for government channels.

Junior PR Specialist · Graffiti PRSep 2020 – Jan 2022 · 1 yr 5 mos
Social Media Specialist · Flying ElephantJun 2019 – Feb 2020 · 9 mos
Social Media Manager · ParentingAdsJan 2018 – Dec 2018 · 1 yr
Digital Copywriter · Godmother Advertising AgencyJun 2017 – Nov 2017 · 6 mos
Social Media Specialist · Ministerul Apărării NaționaleJun 2016 – Sep 2016 · 4 mos

Education

MSc Communication & Media Studies · Universidad Miguel Hernández de Elche2019 – 2021
MSc Marketing · SNSPA — National School of Political and Administrative Studies2018 – 2020
BA Advertising · Faculty of Journalism and Communication Studies2015 – 2018

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