Anidrila Sen K

Managed press hit trackers and reviewed media coverage for placement relevance, tone, and messaging accuracy to assess client impact. Coordinated product sample requests, promotional calendars, and affiliate activations to ensure on-time delivery and accurate documentation. Crafted affiliate-focused PR pitches and newsletter content aligned with editorial trends, key shopping moments, and client objectives. Liaised with journalists, editors, media partners, and internal content teams to maintain pitch cadence and identify placement opportunities, ensuring client deliverables were met. Produced bi-weekly affiliate PR performance updates highlighting key inclusions and insights for internal teams and clients.

Led delivery of complex projects across education, health, and local authority settings by translating research, policy, and lived experience into practical organisational interventions. Coordinated multi-stakeholder projects involving senior leaders, frontline staff, councils, and external partners to align strategic objectives, ethical practice, and operational delivery. Conducted qualitative and quantitative research to inform programme design, evaluation, and reporting, producing evidence used in negotiations and policy decision-making. Embedded trauma-informed, inclusive, and safeguarding-led approaches when working with marginalised groups, including disabled staff and individuals facing mental health challenges. Managed programme budgets, monitored expenditure, and reallocated resources to deliver value for money and timely milestones. Optimised outreach campaigns using CRM insights, increasing engagement by 20%.

Supported organisational transformation initiatives in a multinational environment using structured project management methodologies for large-scale HR programmes. Designed and implemented a real-time workflow tracking system consolidating payroll, compliance, and HR data to improve transparency and delivery under compressed timelines. Produced analytical reports and dashboards to support senior leadership decision-making across geographically dispersed teams.