• Delivered 130+ data-driven reports, proposals, and presentations using strong visual hierarchy, layout systems, and multimedia to improve clarity and storytelling • Translated complex data into intuitive visualizations, increasing audience comprehension and engagement by 30% • Developed scalable design patterns and reusable components for charts, layouts, and report structures, improving consistency and reducing one-off design work • Applied visual storytelling principles, including sequencing and content flow, to enhance audience engagement across deliverables • Edited respondent and insight-driven video content (e.g., shopalongs), refining pacing, removing filler, and shaping raw footage into clear, engaging, insight-led narratives • Partnered with cross-functional teams to ensure accuracy while maintaining a cohesive and repeatable visual system across deliverables

Product Marketing Designer at BlackRock

August 8, 2022 - March 10, 2023

Developed marketing and communications materials for CX2024 initiatives, enhancing user engagement by 15% through innovative visual storytelling. Created client-facing and internal materials, driving adoption and awareness of CX2024 efforts by collaborating with product owners and workstream leads. Utilized brand identity systems, typography, photography, and color to produce innovative visuals, while brainstorming new design trends and improving creative output. Communicated product updates and improvements via emails developed in Stensul and Eloqua.

Marketing Coordinator at Historical Concepts

April 29, 2019 - June 24, 2022

Designed and produced client deliverable packages, enhancing visual communication and brand identity. Elevated the firm's online presence via Instagram and website, increasing Instagram followers by 20% in 2021 and 36% in 2020. Authored seven award-winning submissions, including AIA Atlanta Residential Design Award and Luxe RED Awards.

Marketing Specialist at Turner Construction Company

February 8, 2015 - February 4, 2016

• Led design and production of high-value proposals, contributing to the win of two $80M–$100M contracts through clear, persuasive visual communication • Managed social media for the local office, creating and publishing content across events, project milestones, and community initiatives to strengthen brand presence and engagement • Ensured consistency and quality across deliverables by applying brand standards across both digital and print materials • Developed structured layouts and templates to improve clarity, efficiency, and consistency in proposal development

Visual Designer at Freelance

April 30, 2015 - Present

• Designed brand and marketing assets across 60+ deliverables, ensuring consistency and clarity across digital and social touchpoints • Created short-form video and social content using CapCut and Canva, incorporating text overlays, transitions, and pacing techniques to enhance clarity and engagement • Edited content to remove superfluous elements, tighten messaging, and improve viewer retention across digital platforms • Combined design principles (typography, hierarchy, composition) with video editing to produce polished, brand-aligned content • Conducted social and content trend analysis, presenting insights through structured visual reports • Managed projects end-to-end, from concept through final delivery, ensuring consistency across touchpoints