I’m a social media trainer and digital content coach with over 15 years of professional experience in leading projects and training adults. Alongside my career in architecture and project management, I built and manage my own brand’s social media presence from scratch — creating Reels, designing Canva templates, writing captions, and scheduling content through Meta Business Suite. I specialize in helping non-technical professionals confidently create consistent, professional social media content. My approach is practical and structured: I break complex workflows into clear, step-by-step systems that build independence and confidence. Whether in live virtual group sessions or one-on-one coaching, I focus on delivering hands-on guidance that simplifies content creation and makes social media feel manageable and sustainable.

Andrea Lancaster

I’m a social media trainer and digital content coach with over 15 years of professional experience in leading projects and training adults. Alongside my career in architecture and project management, I built and manage my own brand’s social media presence from scratch — creating Reels, designing Canva templates, writing captions, and scheduling content through Meta Business Suite. I specialize in helping non-technical professionals confidently create consistent, professional social media content. My approach is practical and structured: I break complex workflows into clear, step-by-step systems that build independence and confidence. Whether in live virtual group sessions or one-on-one coaching, I focus on delivering hands-on guidance that simplifies content creation and makes social media feel manageable and sustainable.

Available to hire

I’m a social media trainer and digital content coach with over 15 years of professional experience in leading projects and training adults. Alongside my career in architecture and project management, I built and manage my own brand’s social media presence from scratch — creating Reels, designing Canva templates, writing captions, and scheduling content through Meta Business Suite.

I specialize in helping non-technical professionals confidently create consistent, professional social media content. My approach is practical and structured: I break complex workflows into clear, step-by-step systems that build independence and confidence.

Whether in live virtual group sessions or one-on-one coaching, I focus on delivering hands-on guidance that simplifies content creation and makes social media feel manageable and sustainable.

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Experience Level

Language

German
Fluent
English
Fluent
Slovak
Fluent
French
Intermediate

Work Experience

Founder & Social Media Content Creator at Ila Design Studio
January 1, 2024 - Present
Developed and grew a branded Instagram presence from scratch, created and published short-form video content including scripting, editing, caption writing, and scheduling. Designed reusable Canva templates and managed content calendars using Meta Business Suite while training clients in structured digital content workflows.
Trainer & Project Manager at Halter AG
January 1, 2023 - Present
Delivered structured courses for construction draftspeople in a professional training environment, developed training materials, simplified complex processes, and optimized workflows across interdisciplinary teams.

Education

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Qualifications

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Industry Experience

Education, Media & Entertainment, Professional Services