Managed cross-channel social media strategies and day-to-day operations for four major client accounts (including O2, Yellow, AOK, and HolidayCheck), accelerating organic reach and audience engagement. Owned end-to-end content planning, editorial calendars, and high-converting copy across Meta, TikTok, and YouTube, resulting in growth of community followers. Analyzed complex platform metrics using advanced analytics tools to deliver data-driven performance reports and provide strategic optimization recommendations.

Freelance UGC Creator & Social Media Strategist at Remote

May 1, 2025 - Present

Architected, scripted, and produced high-converting user-generated content (UGC) for TikTok, Instagram Reels, and paid social channels, driving measurable ROI and boosting conversion rates by 25% for brand partners. Led the full-cycle content production from concept to platform optimization, balancing organic reach with paid ad performance to maximize audience retention. Cultivated and scaled an active lifestyle/product micro-influencer community, leveraging first-hand data and algorithm trends to increase organic engagement by 45%. Result: Social Media Manager & UGC Creator with 4+ years of agency and corporate experience delivering high-impact digital growth.

Junior Social Media Manager at Scholz & Freunde

May 1, 2023 - April 1, 2024

Award-winning global advertising agency and part of the VML/WPP network. Executed end-to-end editorial planning and multimedia content production for four high-profile corporate clients (DELL, Medios) and federal government accounts, boosting community growth across major networks. Analyzed daily and weekly campaign performance data to generate insightful analytics reports and client presentations, delivering actionable optimization recommendations based on current digital trends. Interfaced directly with corporate stakeholders and government officials to present performance data, delivering actionable solutions based on current digital trends.