I’m Andrea Palazzi, a freelance digital marketing specialist focused on branding, growth, and responsible communication. From Patagonia to purpose-driven travel startups, I’ve helped build communities and shape identities—always with a clear goal: scale impact without compromising values or trust. Today I support organizations to grow through strategic content, social media, SEO, and marketing automation. I design and run campaigns that move people from awareness to participation and retention, leveraging data-driven insights and automation (Mailchimp + Zapier) to keep efforts consistent, efficient, and aligned with each brand’s mission.

I’m Andrea Palazzi, a freelance digital marketing specialist focused on branding, growth, and responsible communication. From Patagonia to purpose-driven travel startups, I’ve helped build communities and shape identities—always with a clear goal: scale impact without compromising values or trust. Today I support organizations to grow through strategic content, social media, SEO, and marketing automation. I design and run campaigns that move people from awareness to participation and retention, leveraging data-driven insights and automation (Mailchimp + Zapier) to keep efforts consistent, efficient, and aligned with each brand’s mission.

Available to hire

I’m Andrea Palazzi, a freelance digital marketing specialist focused on branding, growth, and responsible communication. From Patagonia to purpose-driven travel startups, I’ve helped build communities and shape identities—always with a clear goal: scale impact without compromising values or trust.

Today I support organizations to grow through strategic content, social media, SEO, and marketing automation. I design and run campaigns that move people from awareness to participation and retention, leveraging data-driven insights and automation (Mailchimp + Zapier) to keep efforts consistent, efficient, and aligned with each brand’s mission.

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Language

Italian
Fluent
English
Advanced

Work Experience

Freelance Digital Marketing Specialist at Protect Our Winters Italy, It’s Great Out There Collective, LovingStresa & others
September 1, 2024 - Present
Independent marketing work supporting purpose-driven organizations. Led strategy and execution across social media, content, SEO, email, and paid campaigns (Meta Ads). Designed brand identity and product positioning from early-stage through growth, and delivered performance-focused initiatives such as “Mobility Month,” including lead capture and community growth. Built organic social reach and improved engagement while aligning messaging with responsible communication values.
Marketing Manager at Mapo Tapo S.R.L.
August 1, 2020 - June 30, 2024
Owned marketing execution and growth initiatives from 2020 to 2024, coordinating strategy and campaigns across digital channels. Contributed to brand and positioning work while supporting content, performance, and conversion efforts using a mix of social, email, and paid media.
Marketing Intern at Patagonia EU Coöperatief
April 1, 2019 - February 29, 2020
Supported brand and wholesale marketing activities across Italy, including event coordination and local execution of European brand and product campaigns. Assisted with English–Italian translations for digital, wholesale, and communications materials, and collaborated with key accounts and retailers to maintain consistency across touchpoints.

Education

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Qualifications

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Industry Experience

Non-Profit Organization, Media & Entertainment, Travel & Hospitality, Professional Services