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I'm Andrea, a digital marketing strategist (paid social, SEM, affiliate/programmatic) specialized in performance marketing & strategy who thrives on turning data into growth across global teams. I love building multi-channel campaigns, automating processes, and scaling ROI through analytics and creative collaboration. I enjoy working with international teams, design agencies, and top platforms to craft high-impact campaigns and measurable outcomes that drive brand growth and customer engagement.…I'm Andrea, a digital marketing strategist (paid social, SEM, affiliate/programmatic) specialized in performance marketing & strategy who thrives on turning data into growth across global teams. I love building multi-channel campaigns, automating processes, and scaling ROI through analytics and creative collaboration. I enjoy working with international teams, design agencies, and top platforms to craft high-impact campaigns and measurable outcomes that drive brand growth and customer engagement.

Andrea Rabuzin

Marketing Strategist, Brand Strategist, Growth Marketer, +3

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I'm Andrea, a digital marketing strategist (paid social, SEM, affiliate/programmatic) specialized in performance marketing & strategy who thrives on turning data into growth across global teams. I love building multi-channel campaigns, automating processes, and scaling ROI through analytics and creative collaboration. I enjoy working with international teams, design agencies, and top platforms to craft high-impact campaigns and measurable outcomes that drive brand growth and customer engagement.…I'm Andrea, a digital marketing strategist (paid social, SEM, affiliate/programmatic) specialized in performance marketing & strategy who thrives on turning data into growth across global teams. I love building multi-channel campaigns, automating processes, and scaling ROI through analytics and creative collaboration. I enjoy working with international teams, design agencies, and top platforms to craft high-impact campaigns and measurable outcomes that drive brand growth and customer engagement.

Available to hire

I’m Andrea, a digital marketing strategist (paid social, SEM, affiliate/programmatic) specialized in performance marketing & strategy who thrives on turning data into growth across global teams. I love building multi-channel campaigns, automating processes, and scaling ROI through analytics and creative collaboration. I enjoy working with international teams, design agencies, and top platforms to craft high-impact campaigns and measurable outcomes that drive brand growth and customer engagement.

Skills

Facebook Ads

Instagram

Snapchat

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Croatian

Fluent

German

Beginner

Work Experience

Digital Marketing Strategist

August 1, 2021 - Present

Lead digital marketing strategy and full-funnel campaigns across web and app, multi-region paid social and programmatic. Manage full-funnel, cross-channel paid social campaigns (Meta, TikTok, Snapchat, Reddit, Pinterest) and optimize performance using analytics tools (Looker, Funnel, Adjust). Collaborate with creative teams and Swedish agencies to align creative vision with performance data; leverage automated and dynamic ad solutions for scalable, high-impact campaigns. Work with global teams, local market leads, and CMOs to define and execute data-driven strategies, consistently exceeding performance benchmarks.

Global Digital Marketing Specialist / Marketing Commerce Coordinator at Daniel Wellington

January 1, 2020 - August 1, 2021

Managed global cross-channel campaigns (paid social, DV360, YouTube) and drove brand growth and KPI attainment (ROAS, CTR, CPA) through strategic planning, campaign optimization, and cross-functional collaboration. Partnered with leading platforms (Google, Meta, Smartly) to deliver automated and dynamic creative solutions, enhanced audience targeting via CRM data, and led brand lift & conversion studies to measure effectiveness.

PR & Marketing Assistant and Member Relations Manager at BlaBlaCar

March 1, 2016 - July 31, 2018

Handled web content management (WordPress + SEO), campaigns across multiple media channels, and collaborations with music and film festivals. Aligned creative vision with business goals and ensured high-quality brand presentation across markets.

Social Media Marketing Manager at Degordian / Kontra

January 1, 2013 - December 31, 2016

Creative marketing professional with expertise in community management, content strategy, and market research. Developed and executed creative plans for major Croatian and international brands, driving engagement and brand growth across multiple channels.