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I am a Strategic Social Media Strategist with nearly a decade of experience developing organic growth strategies, managing multi-platform content calendars, and executing data-driven campaigns. I specialize in brand storytelling, audience engagement, content optimization, and performance analytics, and I excel at cross-functional collaboration, campaign development, and turning insights into measurable growth.…I am a Strategic Social Media Strategist with nearly a decade of experience developing organic growth strategies, managing multi-platform content calendars, and executing data-driven campaigns. I specialize in brand storytelling, audience engagement, content optimization, and performance analytics, and I excel at cross-functional collaboration, campaign development, and turning insights into measurable growth.

Andrea Thompson

Social Media Manager, Marketing Strategist, Content Strategist, +2

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I am a Strategic Social Media Strategist with nearly a decade of experience developing organic growth strategies, managing multi-platform content calendars, and executing data-driven campaigns. I specialize in brand storytelling, audience engagement, content optimization, and performance analytics, and I excel at cross-functional collaboration, campaign development, and turning insights into measurable growth.…I am a Strategic Social Media Strategist with nearly a decade of experience developing organic growth strategies, managing multi-platform content calendars, and executing data-driven campaigns. I specialize in brand storytelling, audience engagement, content optimization, and performance analytics, and I excel at cross-functional collaboration, campaign development, and turning insights into measurable growth.

Available to hire

I am a Strategic Social Media Strategist with nearly a decade of experience developing organic growth strategies, managing multi-platform content calendars, and executing data-driven campaigns.
I specialize in brand storytelling, audience engagement, content optimization, and performance analytics, and I excel at cross-functional collaboration, campaign development, and turning insights into measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager & Marketing Lead at Lyons Optometry

December 1, 2017 - Present

Developed and executed organic social media strategies across Instagram and Facebook to increase brand visibility and audience engagement. Managed end-to-end content production including strategy, copywriting, visual design, video editing, publishing, and reporting. Created monthly content calendars aligned with campaign objectives and seasonal promotions. Analyzed engagement metrics, audience insights, and performance data to optimize content strategy. Produced short-form video content including Reels and Stories to drive reach and engagement. Led brand messaging, visual identity consistency, and cross-channel campaign execution. Collaborated with leadership on growth initiatives that contributed to repeated 'Best of Sonoma County' recognition.

Office Manager, Founder & Creative Director at Lyons Optometry

July 1, 2015 - May 1, 2025

Led administrative and operational functions for a high-volume healthcare practice, including scheduling workflows, patient communications, and front-of-house operations. Supervised front desk, optical, and communications teams; acted as liaison between provider and staff; improved internal systems, documentation, and workflow efficiency. Developed and launched a visual art brand focused on retro-inspired digital storytelling. Generated 22K+ views and 7.6K accounts reached in 30 days through organic and paid content strategy; 72% non-follower reach; produced high-performing content reaching 11K+ views within a 600-followers account; drove 1.3K+ interactions and 880 profile actions in one month. Managed end-to-end brand strategy including creative direction, content production, analytics, and paid amplification.