ANDREA TÉLLEZ TRÓCHEZ

Lead national communications projects from planning through execution, coordinating internal teams, agencies, and media partners; manage timelines, deliverables, and budgets for multiple concurrent campaigns; oversee integrated communication initiatives (ATL, PR, digital, and in-store); supervise and mentor a creative team; act as key liaison between leadership, marketing units, external partners, and vendors; contributed to improvements in brand awareness and Top of Mind indicators through structured, long-term communication planning.

Coordinated large-scale communication projects including seasonal campaigns, product launches, and nationwide promotions; translated strategic objectives into actionable communication plans with clear timelines and responsibilities; strengthened alignment between marketing, sales, and operations through clear communication workflows.

Led the communications strategy for a USAID-funded development project, aligning messaging with donor requirements and organizational mission; managed communication projects including social campaigns, audiovisual production, events, and media relations; coordinated with local and international stakeholders, ensuring clarity, consistency, and timely delivery of communication outputs; produced, edited, and translated strategic reports and internal communication materials in English and Spanish.