I am a Certified AI Search Architect with 20+ years of experience in Data Analysis and Business Intelligence. For nearly two decades I served as a Senior BI Consultant and International IBM Trainer, translating complex organisational requirements into engineered technical solutions. Today I help businesses evolve beyond traditional SEO to master LLMO (Large Language Model Optimisation), ensuring their reputation is translated into digital code and moving from simply being found by search engines to being recommended by AI models such as ChatGPT and Perplexity. I view AI not as marketing hype, but as a data-processing challenge requiring the same precision and structure I have delivered throughout my career.
In my work I combine rigorous analytics, structured data design, and strategic AI enablement to drive measurable outcomes for professional services, tech-enabled firms, and real estate clients. I enjoy collaborating with cross-functional teams, translating business needs into scalable data architectures, and guiding organizations through the AI-adoption journey with clarity and pragmatism.
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