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I'm Andreea Baron, a Senior Product Designer with 12+ years of experience shaping scalable digital products for web and mobile. I drive end-to-end product design from discovery and research to high-fidelity execution and design system implementation. I collaborate with cross-functional teams to translate brand strategy into compelling product experiences and contribute to design leadership across organizations. I enjoy mentoring teammates, promoting UX/UI best practices, and delivering consistent, accessible experiences across platforms.…I'm Andreea Baron, a Senior Product Designer with 12+ years of experience shaping scalable digital products for web and mobile. I drive end-to-end product design from discovery and research to high-fidelity execution and design system implementation. I collaborate with cross-functional teams to translate brand strategy into compelling product experiences and contribute to design leadership across organizations. I enjoy mentoring teammates, promoting UX/UI best practices, and delivering consistent, accessible experiences across platforms.

Andreea Baron

Product Designer, UX Designer, UI Designer, +2

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I'm Andreea Baron, a Senior Product Designer with 12+ years of experience shaping scalable digital products for web and mobile. I drive end-to-end product design from discovery and research to high-fidelity execution and design system implementation. I collaborate with cross-functional teams to translate brand strategy into compelling product experiences and contribute to design leadership across organizations. I enjoy mentoring teammates, promoting UX/UI best practices, and delivering consistent, accessible experiences across platforms.…I'm Andreea Baron, a Senior Product Designer with 12+ years of experience shaping scalable digital products for web and mobile. I drive end-to-end product design from discovery and research to high-fidelity execution and design system implementation. I collaborate with cross-functional teams to translate brand strategy into compelling product experiences and contribute to design leadership across organizations. I enjoy mentoring teammates, promoting UX/UI best practices, and delivering consistent, accessible experiences across platforms.

Available to hire

I’m Andreea Baron, a Senior Product Designer with 12+ years of experience shaping scalable digital products for web and mobile. I drive end-to-end product design from discovery and research to high-fidelity execution and design system implementation. I collaborate with cross-functional teams to translate brand strategy into compelling product experiences and contribute to design leadership across organizations.

I enjoy mentoring teammates, promoting UX/UI best practices, and delivering consistent, accessible experiences across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Senior UX/UI Product Designer & Brand Designer at Timeworx.io

May 1, 2022 - Present

Led end-to-end product design for mobile and web applications, creating wireframes, interactive prototypes, and high-fidelity UI designs in Figma. Conducted UX audits, heuristic evaluations, and accessibility analyses to identify usability gaps and inform product strategy. Used behavioral analytics (Hotjar and Google Analytics) to observe user patterns and drive data‑driven design improvements. Led UI design reviews, ensuring high-quality execution and design consistency. Integrated AI capabilities to streamline design exploration and enhance in‑product UX writing. Participated in Agile sprints with developers, BAs, and PMs to support smooth implementation. Established and scaled design systems and promoted UX/UI best practices across the organization.

UX/UI Product Designer & Brand Designer at Partner Staking

June 1, 2023 - July 1, 2025

Owned end-to-end product and brand design strategy, conducting UX research and competitive analysis to differentiate the platform. Mapped and designed intuitive user journeys for investors and administrators to improve clarity and conversion. Conducted surveys and interviews to validate design hypotheses and refine the core product experience. Translated business goals into scalable UX frameworks and interaction patterns for the marketing website and product interface. Delivered consistent design across product and marketing channels, ensuring brand alignment at every touchpoint.

UX/UI Product Designer & Brand Designer at Acaza

June 1, 2021 - February 1, 2023

Led product design for a safety-focused mobile application from concept to launch, defining user journeys and complex workflows. Conducted usability testing with key personas to ensure high-risk functionality was translated into accessible and intuitive experiences. Performed software testing and collaborated with developers to identify and resolve interface issues prior to release. Created investor presentations communicating product vision using wireframes and prototypes. Guided the team by promoting UX/UI best practices and maintaining consistent design standards throughout the project lifecycle.

Graphic Designer at Lidl Romania

October 1, 2018 - May 1, 2022

Contributed to UX improvements for website and mobile app initiatives; participated in international CMS pilot for digital platforms; collaborated with global product teams to provide usability insights; supported UI design and visual consistency across digital touchpoints.

Graphic Designer at Sunshine The Agency

February 1, 2014 - October 1, 2018

Designed early-stage UX/UI layouts for websites and mobile applications; collaborated with development teams on digital product implementation; delivered multi-channel digital marketing and interface assets.

Graphic Designer at LaDepozit

January 1, 2025 - Present

Freelance engagement delivering performance-driven digital marketing assets and campaign visuals; created newsletters and Google Ads banners focused on engagement.

Graphic Designer at KitchenShop

January 1, 2023 - January 1, 2025

Developed promotional campaigns and digital assets for international kitchen brands; designed newsletters, banners, and social media content.

Graphic Designer at Mayuri Fine Jewellery

January 1, 2020 - Present

- Planned and executed product photoshoots and social media visuals; - Initiated website rebranding proposal to improve user journey and engagement.