This project is part of my work with Firts Brands Group and all rights belong to REESE®.

The 2024 Reese Carg Bag is made of Polyvinyl Chloride (PVC) fabric and has triple welded seams for added strength. It is available in two sizes, 20 CuFt and 15 CuFt, and it fits all kinds of cars with or without roof racks.

To emphasise the product’s main features—easy fitting and handling—I utilised a simple white design with a big lifestyle photo. Additionally, I considered trilingual packaging for brand consistency and placement in several regions. Together with the product and engineering teams, we developed a full cardboard box that successfully withholds product during transport.

I designed a friendly interface for a trainig application that is used by Call Centers to upgrade its staff skills. The purpose was to help train staff members to easy handle customer requirements.

TRICO® faces numerous obstacles as it attempts to meet new packaging rules and increase its trade in Europe. EU standard standards do not allow plastic clamshell packaging, and the corporation rapidly needed to reengineer their packaging strategy. Together with Product and Engineering teams we developed a full cardboard box that withholds product during transport acoross continents. We also managed to reduce waste by downsizing our number of retail boxes from 12 to just 4. All blades sizes could fit these boxes.

Red Angus Stake House is an American style restaurant in Bucharest that lures you with the famous Red Angus beef and a distinctive ambiance. In 2021 I helped them create a unique menu for online and offline usage as , we were just getting out of pandemic restrictions.

The sales department approached us with a request to create a packaging line plan for oil filters specifically for Amazon after FRAM® and Amazon reached a new agreement about online sales in which Amazon would sell FRAM filters on its behalf. I suggested a 3 mm full-body cardboard box with a simple layout based on the best, better, and good quality requirements. Large product images, the three language translations, and particular Fram® subbrand colors were all retained. A water base varnish finish was added to help adjust packaging, recycling, and cost reduction company policy.

In terms of US market regulations concerning plastic packaging, 2025 represents a significant shift that aims to promote recycling and reduce plastic waste. It is now necessary for all brands to make certain improvements, so Duralast had to update its packaging systems.
I had the chance to develop a proposal for a new product, DURALAST® Reveal, a premium blade model that recently received a brand-new adapter and a wear rubber blade treatment. I suggested using recyclable clamshell packaging with a unique sleeve inspired by water droplets to maintain Duralast’s credibility on the market while still being visually appealing to consumers.