My name is Andreea and I am a Senior Graphic Designer based in Bucharest with a strong background in coroprate and advertising agency enviroment where I’ve served a pivotal role in multiple high caliber projects providing my expertise in design as well as packaging print preparation and proliferation. My style is versatile from minimal to eccentric, which can be easily adapted to your business needs. I am here to offer my skills and experience to help you develop and grow your brand with engaging and modern visual content ceration inclusive of: packaging, catalogues, editorial layouts, business pitches, digital campaigns approaches, buying guides, retail displays, brochures and much more. I'm always learning new tools and trends to deliver best quality to my clients.…

Andreea Iulia Cristache

My name is Andreea and I am a Senior Graphic Designer based in Bucharest with a strong background in coroprate and advertising agency enviroment where I’ve served a pivotal role in multiple high caliber projects providing my expertise in design as well as packaging print preparation and proliferation. My style is versatile from minimal to eccentric, which can be easily adapted to your business needs. I am here to offer my skills and experience to help you develop and grow your brand with engaging and modern visual content ceration inclusive of: packaging, catalogues, editorial layouts, business pitches, digital campaigns approaches, buying guides, retail displays, brochures and much more. I'm always learning new tools and trends to deliver best quality to my clients.…

Available to hire

My name is Andreea and I am a Senior Graphic Designer based in Bucharest with a strong background in coroprate and advertising agency enviroment where I’ve served a pivotal role in multiple high caliber projects providing my expertise in design as well as packaging print preparation and proliferation. My style is versatile from minimal to eccentric, which can be easily adapted to your business needs.

I am here to offer my skills and experience to help you develop and grow your brand with engaging and modern visual content ceration inclusive of: packaging, catalogues, editorial layouts, business pitches, digital campaigns approaches, buying guides, retail displays, brochures and much more. I’m always learning new tools and trends to deliver best quality to my clients.

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Language

English
Fluent
French
Beginner

Work Experience

Senior Graphic Designer (Packaging) at First Brands Group LLC
January 1, 2023 - Present
Led creative projects from concept to completion, ensured brand consistency across print materials, designed packaging, walls, counter displays, POS signage, and oversaw pre-press and production; mentored junior designers and ensured quality.
Graphic Designer at Happy Advertising
October 1, 2018 - October 1, 2022
Part of the graphic design team focusing on printing materials and video ads; created key visuals for social media and marketing, managed accounts for multiple clients, developed branding materials including brochures, flyers, and large-format prints.
Graphic Designer (Freelancer) at Wisebrand Agency
May 1, 2018 - October 1, 2018
Designed solutions for Wisebrand clients, created concepts, prepared images and layouts for brochures, leaflets, posters, billboards, online and offline; contributed to website layouts.
Graphic Designer (Freelancer) at Herald Publishing house
October 1, 2017 - November 1, 2017
Graphic design for cover and content layout for the book “Plato for the dreamers” within Colibri Collection, adhering to publishing house standards.
Graphic Designer (Freelancer) at Upwork Inc.
September 1, 2017 - Present
Creating design solutions for brochures, flyers and books; portfolio hosted on Behance; collaborated with clients globally.
Marketing Specialist at Acustic Mall
June 1, 2016 - July 1, 2017
Graphic design content for online promotional campaigns (presentations, banners for Google Ads, Facebook, and newsletters).

Education

Bachelor Degree at Romanian-American University
October 1, 2004 - July 1, 2008

Qualifications

Print graphic design - master
January 1, 2017 - April 17, 2026
Advertising graphics - Level 2 - Advanced
January 1, 2016 - April 17, 2026
Advertising graphics - Level 1 - Beginners
January 1, 2016 - April 17, 2026

Industry Experience

Media & Entertainment, Professional Services, Manufacturing, Software & Internet, Retail
    paper Reese Cargo Bag Packaging

    This project is part of my work with Firts Brands Group and all rights belong to REESE®.

    The 2024 Reese Carg Bag is made of Polyvinyl Chloride (PVC) fabric and has triple welded seams for added strength. It is available in two sizes, 20 CuFt and 15 CuFt, and it fits all kinds of cars with or without roof racks.

    To emphasise the product’s main features—easy fitting and handling—I utilised a simple white design with a big lifestyle photo. Additionally, I considered trilingual packaging for brand consistency and placement in several regions. Together with the product and engineering teams, we developed a full cardboard box that successfully withholds product during transport.

    paper Call Center Training App Design

    I designed a friendly interface for a trainig application that is used by Call Centers to upgrade its staff skills. The purpose was to help train staff members to easy handle customer requirements.

    paper TRICO® Packaging Line Update

    TRICO® faces numerous obstacles as it attempts to meet new packaging rules and increase its trade in Europe. EU standard standards do not allow plastic clamshell packaging, and the corporation rapidly needed to reengineer their packaging strategy. Together with Product and Engineering teams we developed a full cardboard box that withholds product during transport acoross continents. We also managed to reduce waste by downsizing our number of retail boxes from 12 to just 4. All blades sizes could fit these boxes.

    paper Red Angus Stake House Menu

    Red Angus Stake House is an American style restaurant in Bucharest that lures you with the famous Red Angus beef and a distinctive ambiance. In 2021 I helped them create a unique menu for online and offline usage as , we were just getting out of pandemic restrictions.

    paper FRAM® Amazon Packaging Proposal

    The sales department approached us with a request to create a packaging line plan for oil filters specifically for Amazon after FRAM® and Amazon reached a new agreement about online sales in which Amazon would sell FRAM filters on its behalf. I suggested a 3 mm full-body cardboard box with a simple layout based on the best, better, and good quality requirements. Large product images, the three language translations, and particular Fram® subbrand colors were all retained. A water base varnish finish was added to help adjust packaging, recycling, and cost reduction company policy.

    paper DURALAST® Sleeve Packaging proposal 2025

    In terms of US market regulations concerning plastic packaging, 2025 represents a significant shift that aims to promote recycling and reduce plastic waste. It is now necessary for all brands to make certain improvements, so Duralast had to update its packaging systems.
    I had the chance to develop a proposal for a new product, DURALAST® Reveal, a premium blade model that recently received a brand-new adapter and a wear rubber blade treatment. I suggested using recyclable clamshell packaging with a unique sleeve inspired by water droplets to maintain Duralast’s credibility on the market while still being visually appealing to consumers.