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ROFESSIONAL SUMMARY ● ● ● Results-driven Performance Marketing Manager with 5+ years of experience designing, executing, and scaling multi-channel acquisition systems across multiple channels. Managed combined advertising budgets exceeding €20,000,000 across high-growth verticals including eCommerce, SaaS, B2B, iGaming, and quick-commerce. Specialized in building privacy-first conversion tracking architecture (Server-Side GTM, Meta CAPI) cross-channel attribution modeling, and data-driven scaling strategies.…ROFESSIONAL SUMMARY ● ● ● Results-driven Performance Marketing Manager with 5+ years of experience designing, executing, and scaling multi-channel acquisition systems across multiple channels. Managed combined advertising budgets exceeding €20,000,000 across high-growth verticals including eCommerce, SaaS, B2B, iGaming, and quick-commerce. Specialized in building privacy-first conversion tracking architecture (Server-Side GTM, Meta CAPI) cross-channel attribution modeling, and data-driven scaling strategies.

Andrei Ciutan

Performance Marketer, PPC Manager, Digital Marketer, +2

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ROFESSIONAL SUMMARY ● ● ● Results-driven Performance Marketing Manager with 5+ years of experience designing, executing, and scaling multi-channel acquisition systems across multiple channels. Managed combined advertising budgets exceeding €20,000,000 across high-growth verticals including eCommerce, SaaS, B2B, iGaming, and quick-commerce. Specialized in building privacy-first conversion tracking architecture (Server-Side GTM, Meta CAPI) cross-channel attribution modeling, and data-driven scaling strategies.…ROFESSIONAL SUMMARY ● ● ● Results-driven Performance Marketing Manager with 5+ years of experience designing, executing, and scaling multi-channel acquisition systems across multiple channels. Managed combined advertising budgets exceeding €20,000,000 across high-growth verticals including eCommerce, SaaS, B2B, iGaming, and quick-commerce. Specialized in building privacy-first conversion tracking architecture (Server-Side GTM, Meta CAPI) cross-channel attribution modeling, and data-driven scaling strategies.

Available to hire

ROFESSIONAL SUMMARY
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Results-driven Performance Marketing Manager with 5+ years of experience designing, executing, and
scaling multi-channel acquisition systems across multiple channels.
Managed combined advertising budgets exceeding €20,000,000 across high-growth verticals including
eCommerce, SaaS, B2B, iGaming, and quick-commerce.
Specialized in building privacy-first conversion tracking architecture (Server-Side GTM, Meta CAPI)
cross-channel attribution modeling, and data-driven scaling strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Work Experience

Senior Performance Marketing Specialist at Canopy

March 1, 2025 - Present

Defined and owned paid media strategy for a portfolio of high-value clients; aligned channel mix, budgets, and campaign architecture with revenue and growth goals. Designed and implemented complex conversion tracking setups across GA4, GTM, and ad platforms to ensure data accuracy for attribution and bidding. Reduced average cost per lead by 28% in the first 90 days via structural audience segmentation and funnel-stage creative alignment. Led full-funnel performance audits to identify structural waste, tracking gaps, and conversion bottlenecks, delivering prioritized roadmaps to C-level stakeholders. Produced competitor analysis and market research to inform channel selection, creative direction, and positioning.

Digital Marketing Strategist at Data Revolt Agency

December 1, 2023 - March 1, 2025

Developed and executed paid media strategy for 10+ client accounts, managing combined monthly budgets exceeding €80,000 across eCommerce, B2B, and service verticals. Built Looker Studio reporting structure that reduced client reporting time by 60% while improving transparency and stakeholder decision-making. Delivered CRO/UX recommendations beyond paid media scope, increasing average landing page conversion rates by 22%. Retained 90%+ of assigned accounts throughout tenure by acting as a trusted strategic advisor and consistently exceeding performance targets. Mentored and developed junior performance specialists, establishing account management standards and campaign architecture best practices across the team.

Head of Digital (Fractional) at Difrnt Agency

June 1, 2023 - December 1, 2023

Served as senior digital leadership contact for a portfolio of 15 clients, owning strategic direction across performance marketing, social media, CRO, and web development. Managed and coordinated a multidisciplinary team of 5 specialists, aligning execution across paid media, creative, and technical workstreams. Built and maintained senior-level client relationships as primary escalation point and strategic advisor, achieving 100% account retention during tenure. Delivered regular performance reviews and growth roadmaps to client leadership, translating cross-channel data into clear business recommendations. Established internal processes and quality standards to improve campaign delivery consistency and reduce time-to-launch.

Digital Marketing Consultant

January 1, 2023 - Present

Independent/freelance consultant designing and executing full-funnel paid media systems for agencies and direct clients across eCommerce, SaaS, and B2B verticals. Built acquisition frameworks covering channel selection, campaign architecture, and measurement, delivering average ROAS improvements of 30–40% within the first 90 days. Advised on marketing team structure and lead specialist hiring/onboarding for scaling clients.

Performance Marketing Manager (Fractional) at Get's Bet & Conti Casino

January 1, 2023 - June 1, 2023

Owned full-funnel performance marketing strategy for two iGaming brands, managing high-volume campaigns across multiple channels with strict CPA and ROAS targets. Reduced cost per new user acquisition by 40% and lowered cost per first-time deposit by 20% within the first quarter through audience restructuring and funnel optimization. Implemented conversion tracking and attribution frameworks to accurately measure player LTV and optimize spend allocation across acquisition channels. Developed and tested promotional creative concepts aligned with compliance requirements, systematically improving CTR and post-click conversion rates through A/B testing. Managed relationships with third-party platforms and media partners, negotiating placements and ensuring brand-safe, performance-driven campaign execution.

Performance Media Manager at Freshful by eMAG

April 1, 2022 - January 1, 2023

Owned paid acquisition strategy for Romania's first major grocery delivery service from market launch, scaling from zero to stable CPA targets within 6 months. Managed Google Ads, Meta Ads, and display campaigns end-to-end in a high-pressure launch environment while maintaining cost efficiency under aggressive growth targets. Produced executive-level performance reports translating GA4 and attribution data into actionable strategic recommendations for senior leadership. Contributed to improved unit economics during the launch phase through systematic bid optimization, audience refinement, and landing page iteration.

PPC Specialist at Caticorn Digital

November 1, 2021 - April 1, 2022

Created and managed Google Ads strategies across multiple verticals with a focus on acquisition efficiency and lead quality. Implemented A/B testing frameworks for ad copy and creative, improving click-through rates and overall campaign ROI. Conducted keyword research, competitor analysis, and market research to inform search strategy and campaign positioning.