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Influencer marketing and campaign operations leader with 8+ years of experience driving creator partnerships, negotiating six-figure brand deals, optimizing campaign profitability, and leading high-performance teams across TikTok, YouTube, Twitch, Instagram, and digital entertainment. Proven track record managing large-scale creator campaigns for global brands including Netflix, Amazon, Riot Games, Nissan, Searchlight Pictures, and Focus Features—owning full-funnel execution from creator sourcing through approvals, reporting, and performance optimization, while partnering with internal stakeholders to improve CPM efficiency and revenue growth.…Influencer marketing and campaign operations leader with 8+ years of experience driving creator partnerships, negotiating six-figure brand deals, optimizing campaign profitability, and leading high-performance teams across TikTok, YouTube, Twitch, Instagram, and digital entertainment. Proven track record managing large-scale creator campaigns for global brands including Netflix, Amazon, Riot Games, Nissan, Searchlight Pictures, and Focus Features—owning full-funnel execution from creator sourcing through approvals, reporting, and performance optimization, while partnering with internal stakeholders to improve CPM efficiency and revenue growth.

Andrés Reyes

Marketing Strategist, Influencer Marketing Manager, Media Coordinator, +2

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Influencer marketing and campaign operations leader with 8+ years of experience driving creator partnerships, negotiating six-figure brand deals, optimizing campaign profitability, and leading high-performance teams across TikTok, YouTube, Twitch, Instagram, and digital entertainment. Proven track record managing large-scale creator campaigns for global brands including Netflix, Amazon, Riot Games, Nissan, Searchlight Pictures, and Focus Features—owning full-funnel execution from creator sourcing through approvals, reporting, and performance optimization, while partnering with internal stakeholders to improve CPM efficiency and revenue growth.…Influencer marketing and campaign operations leader with 8+ years of experience driving creator partnerships, negotiating six-figure brand deals, optimizing campaign profitability, and leading high-performance teams across TikTok, YouTube, Twitch, Instagram, and digital entertainment. Proven track record managing large-scale creator campaigns for global brands including Netflix, Amazon, Riot Games, Nissan, Searchlight Pictures, and Focus Features—owning full-funnel execution from creator sourcing through approvals, reporting, and performance optimization, while partnering with internal stakeholders to improve CPM efficiency and revenue growth.

Available to hire

Influencer marketing and campaign operations leader with 8+ years of experience driving creator partnerships, negotiating six-figure brand deals, optimizing campaign profitability, and leading high-performance teams across TikTok, YouTube, Twitch, Instagram, and digital entertainment.

Proven track record managing large-scale creator campaigns for global brands including Netflix, Amazon, Riot Games, Nissan, Searchlight Pictures, and Focus Features—owning full-funnel execution from creator sourcing through approvals, reporting, and performance optimization, while partnering with internal stakeholders to improve CPM efficiency and revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Account Manager at Media Bodies

October 1, 2025 - January 31, 2026

Managed multiple client accounts by sourcing and negotiating with creators to secure high-converting partnerships aligned with KPIs. Improved campaign profitability through budget-conscious CPM negotiations and creator performance optimization. Delivered premium client relationship management while identifying scalable revenue opportunities.

Influence Marketing & Campaign Operations Leader at Media Bodies

February 1, 2025 - Present

Led and managed a high-performing team of 3+ account managers, optimizing campaign prioritization, budget fulfillment, up-sell opportunities, and premium client service. Developed scalable internal processes to improve operational efficiency, delivery timelines, and reporting accuracy across multiple client accounts. Proactively identified campaign blockers, performance risks, and execution bottlenecks, implementing preventive solutions that improved delivery consistency and client satisfaction. Managed full-cycle campaign execution and supported cross-functional workflows tied to influencer creator sourcing, content approvals, reporting, and optimization.

Campaign Manager at TikTokLinkedIn profile (as listed under prior role)

May 1, 2023 - February 1, 2025

Negotiated and executed influencer campaigns for major global brands including Netflix, Netflix Games, Amazon, Nissan, Ninja, Riot Games, Searchlight Pictures, and Focus Features. Owned full-cycle campaign execution including creator sourcing, content approvals, reporting, and optimization. Led internal teams of 3+ members across creator scouting, campaign implementation, quality control, and custom brief development. Analyzed TikTok performance metrics to create strategic reporting that improved future campaign efficiency and brand alignment. Significantly improved budget allocation and CPM performance across multiple campaigns.

Business Development & Campaign Coordinator at Viral Nation

January 1, 2023 - December 31, 2023

Developed strategic partnerships with gaming brands across North America, LATAM, and Europe. Coordinated monthly campaigns with 30+ creators to help secure consistent stakeholder budget allocations. Expanded brand relationship pipelines and created additional creator opportunity pathways through proactive business outreach.

Project Assistant (Influencer Marketing Assistant) at Viral Nation

January 1, 2021 - January 1, 2022

Supported campaign execution through tailored creator briefs aligned with client objectives. Assisted with operational coordination of influencer campaigns focused on organic brand growth.

Influencer Talent Coordinator at Match Up

January 1, 2020 - December 31, 2021

Managed 150+ influencer campaigns across mobile gaming and tech sectors for a roster of 30+ exclusive creators. Specialized in North America creator outreach, partnership development, and presentation expansion. Oversaw multi-platform campaigns across YouTube, TikTok, Twitch, and Instagram.

Commercial & Talent Manager at Goldfish S.A.S

January 1, 2019 - December 31, 2019

Executed high-volume monthly campaigns with 20+ creators across gaming, entertainment, tech, and educational verticals. Managed creator relationships, campaign execution, and partnership development across LATAM and North America.