Andrés Reyes

Managed multiple client accounts by sourcing and negotiating with creators to secure high-converting partnerships aligned with KPIs. Improved campaign profitability through budget-conscious CPM negotiations and creator performance optimization. Delivered premium client relationship management while identifying scalable revenue opportunities.

Led and managed a high-performing team of 3+ account managers, optimizing campaign prioritization, budget fulfillment, up-sell opportunities, and premium client service. Developed scalable internal processes to improve operational efficiency, delivery timelines, and reporting accuracy across multiple client accounts. Proactively identified campaign blockers, performance risks, and execution bottlenecks, implementing preventive solutions that improved delivery consistency and client satisfaction. Managed full-cycle campaign execution and supported cross-functional workflows tied to influencer creator sourcing, content approvals, reporting, and optimization.

Negotiated and executed influencer campaigns for major global brands including Netflix, Netflix Games, Amazon, Nissan, Ninja, Riot Games, Searchlight Pictures, and Focus Features. Owned full-cycle campaign execution including creator sourcing, content approvals, reporting, and optimization. Led internal teams of 3+ members across creator scouting, campaign implementation, quality control, and custom brief development. Analyzed TikTok performance metrics to create strategic reporting that improved future campaign efficiency and brand alignment. Significantly improved budget allocation and CPM performance across multiple campaigns.