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I’m a Portuguese-native, Spanish- and English-fluent marketing and branding specialist with international experience across Brazil, Canada, and Spain. I combine performance marketing and customer acquisition with brand communication, and I enjoy translating brand identity into tangible collections, collaborations, and experiences. In my most recent role at CUPRA Design House, I support collections and collaborations at the intersection of fashion, culture, and automotive lifestyle—coordinating with external creative partners, suppliers, and cross-functional teams to help bring ideas to market. Earlier, I led paid media (Google Ads and Meta Ads) and built CRM/loyalty initiatives that significantly increased new memberships, always using data and insights to improve relevance, efficiency, and results.…I’m a Portuguese-native, Spanish- and English-fluent marketing and branding specialist with international experience across Brazil, Canada, and Spain. I combine performance marketing and customer acquisition with brand communication, and I enjoy translating brand identity into tangible collections, collaborations, and experiences. In my most recent role at CUPRA Design House, I support collections and collaborations at the intersection of fashion, culture, and automotive lifestyle—coordinating with external creative partners, suppliers, and cross-functional teams to help bring ideas to market. Earlier, I led paid media (Google Ads and Meta Ads) and built CRM/loyalty initiatives that significantly increased new memberships, always using data and insights to improve relevance, efficiency, and results.

Andressa Santos

Digital Marketer, Marketing Analyst, Performance Marketer, +4

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I’m a Portuguese-native, Spanish- and English-fluent marketing and branding specialist with international experience across Brazil, Canada, and Spain. I combine performance marketing and customer acquisition with brand communication, and I enjoy translating brand identity into tangible collections, collaborations, and experiences. In my most recent role at CUPRA Design House, I support collections and collaborations at the intersection of fashion, culture, and automotive lifestyle—coordinating with external creative partners, suppliers, and cross-functional teams to help bring ideas to market. Earlier, I led paid media (Google Ads and Meta Ads) and built CRM/loyalty initiatives that significantly increased new memberships, always using data and insights to improve relevance, efficiency, and results.…I’m a Portuguese-native, Spanish- and English-fluent marketing and branding specialist with international experience across Brazil, Canada, and Spain. I combine performance marketing and customer acquisition with brand communication, and I enjoy translating brand identity into tangible collections, collaborations, and experiences. In my most recent role at CUPRA Design House, I support collections and collaborations at the intersection of fashion, culture, and automotive lifestyle—coordinating with external creative partners, suppliers, and cross-functional teams to help bring ideas to market. Earlier, I led paid media (Google Ads and Meta Ads) and built CRM/loyalty initiatives that significantly increased new memberships, always using data and insights to improve relevance, efficiency, and results.

Available to hire

I’m a Portuguese-native, Spanish- and English-fluent marketing and branding specialist with international experience across Brazil, Canada, and Spain. I combine performance marketing and customer acquisition with brand communication, and I enjoy translating brand identity into tangible collections, collaborations, and experiences.

In my most recent role at CUPRA Design House, I support collections and collaborations at the intersection of fashion, culture, and automotive lifestyle—coordinating with external creative partners, suppliers, and cross-functional teams to help bring ideas to market. Earlier, I led paid media (Google Ads and Meta Ads) and built CRM/loyalty initiatives that significantly increased new memberships, always using data and insights to improve relevance, efficiency, and results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

Portuguese

Fluent

Spanish; Castilian

Fluent

English

Fluent

Catalan; Valencian

Beginner

Work Experience

Collections & Collaborations — Internship at CUPRA Design House

May 1, 2026 - Present

Supported the development and execution of brand partnerships and creative collaborations within the Collections & Collaborations team. Coordinated with external suppliers, manufacturers, and creative partners to support collections and branded product development, including supplier communication, sample tracking, and follow-ups on development timelines. Contributed to translating CUPRA’s brand identity into tangible products, experiences, and collaborations at the intersection of fashion, culture, and automotive lifestyle. Worked closely with cross-functional teams (marketing, design, product, and operations) to ensure alignment and quality of execution.

Marketing Coordinator (Paid Media) at Regal Grooming Lounge

March 1, 2024 - October 1, 2025

Led performance marketing campaigns across Google Ads and Meta Ads, improving new client acquisition and membership growth. Managed and optimized monthly paid media budgets to maximize ROI and align strategy with business goals. Created and delivered weekly performance reports to the executive team to support data-driven decision-making. Developed and launched CRM-based loyalty initiatives that increased new monthly memberships by 4x. Leveraged AI tools to automate content creation and improve audience segmentation for higher relevance and efficiency.

Digital Marketing Assistant at Alltourage

January 1, 2023 - January 31, 2024

Managed and optimized paid social and B2B campaigns across Meta Ads and Google Ads while aligning to weekly budget plans and growth objectives. Presented weekly performance updates and insights to the CEO and marketing lead to define next steps and pivot strategies. Conducted market research to identify positioning opportunities, competitor strategies, and target audience behaviors. Developed visual direction and mood boards for a full Instagram relaunch to improve brand consistency and appeal. Performed platform testing and UX audits to detect technical/UX issues impacting customer acquisition, and supported reporting, A/B testing, and content optimization in a fast-paced startup environment.

Customer Acquisition Assistant at Grupo SEB

September 1, 2021 - January 31, 2022

Conducted personalized presentations to families to support decision-making and communicate key value points. Collaborated with marketing and admissions teams to align messaging and ensure a smooth customer journey. Collected feedback from prospects to improve communication strategies and lead conversion. Nurtured leads generated through digital campaigns with personalized follow-up and strong knowledge of the institution’s offerings.

Social Media Analyst at Zoégas Comunicação

February 1, 2021 - September 30, 2021

Managed Meta Ads accounts for up to five clients across different industries, optimizing paid campaigns to meet performance goals. Monitored key metrics such as CPA, CTR, and ROAS and created monthly performance reports with insights for clients and internal leadership. Participated in monthly client meetings to review results, align KPIs, and plan strategic adjustments. Collaborated with content, design, and media teams to ensure cohesive messaging across paid and organic channels, and contributed to content planning by providing campaign insights for ideation.