I am a professional UX writer with over 10 years of experience crafting intuitive and engaging digital content.
I am a professional UX writer with over 10 years of experience crafting intuitive and engaging digital content.
I specialize in user-centered micro copy, accessibility, and inclusive design, and I enjoy leading cross-functional teams toward creative solutions.
I have hands-on experience using Blibli Seller Center to manage and optimize e-commerce operations. In this role, I was responsible for product listing management, including writing and optimizing product descriptions, updating pricing, and ensuring accurate product information. I regularly monitored order processing, handled customer inquiries, and ensured timely fulfillment to maintain high customer satisfaction.
Lead end-to-end UX copy for customer-facing content at Blibli, driving cost efficiency by reducing transactional email maintenance by copy research, benchmarking, and usability testing; spearhead content governance and revamp the Content Style Guide and Content Design System; co-lead talent acquisition for UX Writing and mentor junior/mid-level writers to accelerate team growth and capabilities.
Cost efficiency: Cut 30% transactional email maintenance by copy research, including competitive benchmarking and usability testing. Led content governance by revamping the Content Style Guide and implementing the Content Design System. Mentored junior/mid-level UX writers to accelerate team growth and capabilities.
Created content for advertisements and e-commerce campaigns.
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