I am a professional UX writer with over 10 years of experience crafting intuitive and engaging digital content. I specialize in user-centered micro copy, accessibility, and inclusive design, and I enjoy leading cross-functional teams toward creative solutions.…

Andrew Carlos Waldheim

I am a professional UX writer with over 10 years of experience crafting intuitive and engaging digital content. I specialize in user-centered micro copy, accessibility, and inclusive design, and I enjoy leading cross-functional teams toward creative solutions.…

Available to hire

I am a professional UX writer with over 10 years of experience crafting intuitive and engaging digital content.

I specialize in user-centered micro copy, accessibility, and inclusive design, and I enjoy leading cross-functional teams toward creative solutions.

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Skills

Experience Level

Copywriting
Expert
Video Advert
Intermediate

Language

Indonesian
Fluent
English
Fluent

Work Experience

Senior UX Writer at OVO
September 1, 2016 - August 1, 2018
Flow ownership: Owned end-to-end UX copy for financial (billing, payments, etc.) and general flows (login, reset password, etc.), leading to a 40% reduction in tickets for roles and permissions.
Associate UX Writer Lead at Libli.com
September 1, 2018 - Present
Cost efficiency: Cut 30% transactional email maintenance by copy research, including competitive benchmarking and usability testing. Led content governance by revamping the Content Style Guide and implementing the Content Design System. Mentored junior/mid-level UX writers to accelerate team growth and capabilities.
Copywriter at PT. International Matari Advertising
February 1, 2010 - April 1, 2010
Wrote advertising copy for campaigns.
Senior Editor at PT. Arphacy Tritunggal Utama
May 1, 2011 - December 1, 2011
Edited and curated content for campaigns and clients.
Senior Copywriter at PT. Legendaris Karya Sukses
January 1, 2012 - December 1, 2012
Led copywriting for marketing materials and campaigns.
Content Group Head at PT. Kawam Lama Sejahtera
January 1, 2013 - August 1, 2016
Led content group across multiple campaigns and clients.
Content Creator at PT Visionet Internasional
September 1, 2016 - Present
Created content for advertisements and e-commerce campaigns.
Associate UX Writer Lead at Blibli
September 1, 2018 - Present
Lead end-to-end UX copy for customer-facing content at Blibli, driving cost efficiency by reducing transactional email maintenance by copy research, benchmarking, and usability testing; spearhead content governance and revamp the Content Style Guide and Content Design System; co-lead talent acquisition for UX Writing and mentor junior/mid-level writers to accelerate team growth and capabilities.

Education

Elementary School at 15 Elementary School, East Jakarta
January 1, 1991 - January 1, 1997
Junior High School at 9 Junior High School, East Jakarta
January 1, 1997 - January 1, 2000
Senior High School at 105 Senior High School, East Jakarta
January 1, 2000 - January 1, 2003
Diploma (Accounting) at State Polytechnic of Jakarta (Accounting Department)
January 1, 2003 - January 1, 2006
Bachelor's Degree at University of Indonesia (Communication Department)
January 1, 2007 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Retail, Media & Entertainment, Other, Professional Services
    paper Blibli Seller Center

    I have hands-on experience using Blibli Seller Center to manage and optimize e-commerce operations. In this role, I was responsible for product listing management, including writing and optimizing product descriptions, updating pricing, and ensuring accurate product information. I regularly monitored order processing, handled customer inquiries, and ensured timely fulfillment to maintain high customer satisfaction.