Andrew Henry

Develop and execute organic and paid social strategy across LinkedIn, X, Facebook, Reddit, and Instagram to drive brand awareness and engagement. Create high-performing paid content (video, thought leadership, polls) contributing to follower growth, conversions, and qualified leads. Manage multi-platform ad campaigns focused on lead generation for webinars, bootcamps, and digital resources; produce short-form video and interview content for TikTok, Reels, and YouTube Shorts. Collaborate with cross-functional teams (content, SEO, design, email) to align marketing initiatives and campaign goals. Leverage tools such as Sprout Social, Monday, Hootsuite, and Salesforce and conduct A/B testing to track performance and optimize results.

Develop and manage organic and paid social strategy across LinkedIn, X, Facebook, Reddit, and Instagram. Create high-performing paid content (video, thought leadership, polls) to drive follower growth, conversions, and qualified leads. Manage multi-platform campaigns focused on lead generation for webinars, bootcamps, and digital resources. Produce short-form video and interview content for TikTok, Reels, and YouTube Shorts. Collaborate cross-functionally with content, SEO, design, and email teams; leverage tools (Sprout Social, Monday, Hootsuite, Salesforce) and A/B testing to optimize performance.

Create, schedule, and manage social media activity including posts, direct messages, comments, mentions, and outreach to support partners. Develop engaging content and paid ads to drive student enrollment and program awareness. Produce multimedia assets (photo/video/audio) and video campaigns. Capture and produce compelling student/instructor stories for podcasts and multi-platform social media campaigns.