Develop and execute organic and paid social strategy across LinkedIn, X, Facebook, Reddit, and Instagram to drive brand awareness and engagement. Create high-performing paid content (video, thought leadership, polls) contributing to follower growth, conversions, and qualified leads. Manage multi-platform ad campaigns focused on lead generation for webinars, bootcamps, and digital resources; produce short-form video and interview content for TikTok, Reels, and YouTube Shorts. Collaborate with cross-functional teams (content, SEO, design, email) to align marketing initiatives and campaign goals. Leverage tools such as Sprout Social, Monday, Hootsuite, and Salesforce and conduct A/B testing to track performance and optimize results.

Develop and manage organic and paid social strategy across LinkedIn, X, Facebook, Reddit, and Instagram. Create high-performing paid content (video, thought leadership, polls) to drive follower growth, conversions, and qualified leads. Manage multi-platform campaigns focused on lead generation for webinars, bootcamps, and digital resources. Produce short-form video and interview content for TikTok, Reels, and YouTube Shorts. Collaborate cross-functionally with content, SEO, design, and email teams; leverage tools (Sprout Social, Monday, Hootsuite, Salesforce) and A/B testing to optimize performance.

Social Media Manager at InfoSec Institute (Engage) — Social Media Manager

Create, schedule, and manage social media activity including posts, direct messages, comments, mentions, and outreach to support partners. Develop engaging content and paid ads to drive student enrollment and program awareness. Produce multimedia assets (photo/video/audio) and video campaigns. Capture and produce compelling student/instructor stories for podcasts and multi-platform social media campaigns.

Social Media / Content (Editorial, Blog, Vlog, Social) at Theater Development Fund (TDF)

Produced editorial and social media content for TDF platforms. Responsibilities included creating lifestyle-focused social media content and supporting consistent weekly engagement growth.

Social Media Manager at InfoSec Institute (Engage)

Manage social media activity end-to-end including posts, direct messages, comments, mentions, and outreach with accredited partners to promote accessible degree and certification programs for educators across NYC. Develop engaging content and run paid ads to drive student enrollment and program awareness. Produce video campaigns and multimedia assets (photo, video, audio) for a wide range of academic programs, creating and producing compelling student and instructor stories for podcasts and multi-platform social media campaigns.

Created and published editorial, blog, vlog, and social media content for PX and SEEN Magazine, covering broadway and off-broadway productions. Produced lifestyle-focused social content for Theater Development Fund (TDF) platforms, supporting consistent weekly engagement growth.