Available to hire
I’m a senior product designer with 15+ years of experience across enterprise and startup environments, including six years at Woolworths Group. I’m part of the founding and scaling of design teams and squads, and I design end-to-end—using research and workshops to set direction, then delivering UI, design systems, and shipped product for both customer-facing and internal platforms.
Experience Level
Work Experience
Founder & Senior Digital Product Designer at Nikkoda
October 1, 2025 - PresentIdentity and digital design studio for founder-led health practices. Each engagement is delivered end to end by one set of hands—research and definition, visual system, structural design, copy direction, and Webflow build. Built a productised diagnostic methodology applying product-audit rigour to founder-led businesses.
Senior UI Designer at Woolworths Group
April 1, 2023 - July 31, 2025Senior UI designer within a design org where designers are titled UI/UX regardless of scope. Delivered customer experience across the Woolworths app and web, including product tiles, search, and advertising capabilities; supported both customer-facing and internal platform work from research and definition through shipped UI and systems.
Lead Designer at Freelance · Client: Cohen Farquharson (Cohen Handler Group)
September 1, 2021 - February 1, 2022Led identity, brand, website design, and Webflow build for the launch of Cohen Farquharson, the new entity formed by Cohen Handler’s merger with legacy luxury property manager Farquharsons.
Lead Designer at Freelance · Cohen Farquharson (Cohen Handler Group)
September 1, 2021 - February 1, 2022Led identity, brand, website, and Webflow build for the launch of Cohen Farquharson, the new entity formed by Cohen Handler’s merger with legacy luxury property manager Farquharsons.
Senior UI Designer at Woolworths at Work
March 1, 2019 - April 1, 2023Designed the customer dashboard covering accounts, vertical pricing, and team management across organizations. Designed the staff platform used to operate the business: listing products, setting prices, structuring businesses, and enabling/disabling capabilities.
Senior UI Designer at Woolworths at Work
March 1, 2019 - April 1, 2023Founding design squad behind Woolworths’ first B2B platform targeting $1B annual revenue. Delivered end-to-end customer and backend registration and onboarding, replacing a 4–6 week manual process with setup in minutes. Routed businesses to the right experience based on incoming business size; achieved 40 business registrations in the first week and $14M revenue in year one.
Senior UI Designer (Founding design squad) at Woolworths at Work
March 1, 2019 - April 1, 2023Founding design squad for Woolworths’ first B2B platform targeting $1B annual revenue. Designed end-to-end customer and backend experiences from early workshops through MVP to launch, including digital registration and onboarding that sized incoming businesses and routed them to the right experience—replacing a 4–6 week manual process with setup in minutes. Outcomes included 40 business registrations in the first week and $14M revenue in year one.
Product Designer at HashChing
July 1, 2017 - March 31, 2019Designed the mortgage marketplace end to end, including site redesigns, dashboards for brokers and their leads, and a qualification funnel that read incoming borrowers and matched them to the right broker automatically. Designed and launched the company’s first broker experience app.
Digital / Visual Designer at Optus
June 1, 2015 - June 30, 2017Designed across the customer-facing estate, including the My Optus app, Optus Sport, account management, and entertainment integration.
UI Designer / 3D technician at Sensis
October 1, 2008 - August 31, 2014Interactive interface design for GPS navigation shipped on Garmin and Navman units and in-built systems of Lexus vehicles. Worked on visual lane guidance and 3D landmark models for map experiences; contributed to end-to-end design for shipped navigation and vehicle systems.
Education
Academy XI - UX Design (Diploma), Interactive Digital Media at Qantm College
January 1, 2016 - January 1, 2017Hornsby TAFE - Advanced Diploma, Graphic Design at Hornsby TAFE
January 1, 2013 - January 1, 2013Qantm College - Diploma, Interactive Digital Media at Academy Xi - U X Design
January 1, 2016 - January 1, 2017Hornsby TAF E - Advanced Diploma, Graphic Design at Hornsby TAFE
January 1, 2013 - January 1, 2014Qualifications
Advanced Diploma, Graphic Design
January 1, 2004 - January 1, 2007Advanced Diploma, Graphic Design
January 1, 2004 - January 1, 2007Industry Experience
Retail, Software & Internet, Telecommunications, Education, Other
Experience Level
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