This project demonstrates a strong command of seasonal campaign design tailored to the F&B industry. The Christmas 2024 campaign for Ladeli reflects a thoughtful balance between festive visual language and brand consistency — a critical skill in food marketing where holiday promotions must feel celebratory yet remain on-brand. The work showcases your ability to craft content that drives emotional engagement and purchase intent during peak seasonal windows, leveraging Photoshop to build polished, commercially-ready assets.

This project reflects your versatility in producing menu content systems for food and beverage brands. Content creation for menus requires more than aesthetics — it demands a structured visual hierarchy, appetite appeal, and alignment with the brand’s target demographic. Working under the Mensa brand in 2023, this project positions you as a designer capable of handling multi-piece deliverables with consistency, which is a highly sought-after skill for retainer-based client relationships in the creative industry.

This project highlights your expertise in menu visualization and culinary storytelling. Designed to reintroduce the Zutto menu, the work embraces a minimalist Japanese aesthetic — a deliberate creative decision that communicates elegance, authenticity, and premium positioning. Minimalism in food photography and layout design is notoriously difficult to execute well; this project signals a mature design sensibility that understands restraint as a powerful brand tool, ideal for restaurant clients targeting discerning audiences