Available to hire
Hi, I’m Andrés Báron Barrera, a graphic designer specialized in editorial design, visual imaging, photography, and in the development of analog and vector graphics. I’ve built experience across education, government, and corporate branding, and I’m pursuing a master’s degree in art direction and design with the University of Barcelona and ESdesign.
I’m looking to contribute my hands-on design skills, storytelling, and brand-building expertise to a collaborative team that values quality visuals and cohesive identity.
Experience Level
Expert
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Intermediate
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Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Lead Graphic Designer and Visibility Manager at Rosario University (MISI)
December 31, 2022 - September 9, 2025Assisted in the creation of visually engaging email campaigns, newsletters, and social media posts to increase online engagement and attendance at school events. Increased Instagram followers by 10% within 7 months, translating to higher attendance and enrollments. Collaborated with the marketing team to develop brand identities, promotional materials, and marketing collateral aligned with the school of music and theatre image. Developed and executed design concepts for posters, flyers, program booklets, and digital assets. Created and maintained the school's visual style guide, ensuring brand consistency across all communication channels and materials.
Graphic Design Advisor at Malekso
December 31, 2021 - September 9, 2025Created brand identity for MyMalekso (sister company) including visual assets like logo, branding materials, report templates, website design, infographics, and corporate collateral. Worked closely with clients to understand requirements and deliver design solutions that exceeded expectations. Played a key role in conceptualizing and executing marketing campaigns for both print and digital media, resulting in increased brand visibility and engagement. Managed and prioritized multiple projects to ensure on-time delivery of high-quality design solutions.
Graphic Designer at Ministry of Telecommunications
December 31, 2021 - September 9, 2025Created and maintained a consistent visual style across all communication channels, ensuring cohesive messaging. Conducted market research and design analysis to stay current with global trends and emerging design technologies that supported government goals. Initiated and maintained relationships with local and national media outlets to secure press coverage, interviews, and features about the Ministry of Telecommunications and its achievements.
Graphic Designer at Ministry of Telecommunications
January 1, 2021 - PresentEstablished and maintained a cohesive visual language across all channels. Conducted market research on global design trends and technologies to support government goals. Initiated and sustained relationships with local and national media to secure press coverage and features about the Ministry of Telecommunications and its achievements.
Graphic Designer at Colombia Líder
December 31, 2020 - September 9, 2025Managed project timelines and resources to deliver high-quality designs on time and within the allocated budget. Collaborated with cross-functional teams, including marketing and product development, to create the design for the “Governor of the year” award. Stayed updated on industry trends and new design techniques, implementing best practices to maintain cutting-edge visuals. Created compelling visual content, including brochures and digital assets, aligned with NGO branding to support their objectives.
Content and Creative Lead at Senate of the Republic of Colombia
December 31, 2020 - September 9, 2025Designed and produced visual assets, including brochures, posters, and digital advertisements, consistently meeting client expectations. Managed multiple projects from concept development to final production, meeting tight deadlines while maintaining high-quality standards. Elevated the senator’s brand image and contributed to increased market visibility and favourability. Developed and executed creative campaigns that significantly increased online presence and engagement with constituents.
Education
Bachelor's Degree in Graphic Design at Universidad Santo Tomás
January 1, 2013 - January 1, 2018Master's Degree in Art Direction and Design at Universidad de Valencia
January 1, 2022 - January 1, 2023 at Universidad Santo Tomás
January 1, 2013 - January 1, 2018 at Universidad de Valencia
January 1, 2022 - January 1, 2023Qualifications
Workshop: Politechnical Marketing
January 1, 2018 - January 1, 2018Brand Projection
January 1, 2018 - January 1, 2018Master's degree in Art Direction and Design
January 11, 2030 - September 9, 2025Industry Experience
Media & Entertainment, Education, Government, Non-Profit Organization, Telecommunications, Professional Services, Software & Internet
Experience Level
Expert
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Intermediate
Intermediate
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Intermediate
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