Andrey Akbar Pradana

Available to hire

I’m Andrey Akbar Pradana, a video editor , a motion graphics designer and social media ads specialist based in Medan.

About

I’m Andrey Akbar Pradana, a video editor , a motion graphics designer and social media ads specialist based in Medan. I’ve been creating product motion graphics for digital advertising for the past two years, with 6 years of Adobe After Effects experience focused on short-form, high-converting ad creatives.

I also build and host content on TikTok and YouTube, using motion-enhanced editing and retention-focused storytelling—achieving viral results including 8.9M organic views. My approach blends trend analysis and audience psychology so my creative is both platform-native and performance-driven for Meta Ads, TikTok Ads, or content creators.

  • 9 years' experience
  • Joined October 2026

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services

Work experience

Video Editor & Motion Graphics Designer · Freelance (Upwork & Fiverr)Jan 2022 – Present · 4 yrs 11 mos

Designed and animated product motion graphics for Meta Ads (Facebook/Instagram) and TikTok Ads for global clients. Created scroll-stopping short-form video ads using Adobe After Effects, Premiere Pro, and CapCut tailored to platform aspect ratios and algorithm preferences. Built end-to-end ad creative pipelines including concept, storyboard, animation, sound design, and export to platform specifications. Applied trend analysis and audience psychology to align creatives with current social consumption patterns, helping content creators gain substantial organic reach.

Content Creator & Livestream Host · TikTok & YouTubeJan 2017 – Present · 9 yrs 11 mos

Produced viral product and brand content using motion-enhanced editing techniques, reaching 8.9M, 4.3M, and 1.9M organic views. Grew a TikTok account from 0 to 10,000 followers in 3 months through strategic short-form video production. Hosted livestreams peaking at 2,400 concurrent viewers and ranked Top 3 in a TikTok livestreamer league. Increased audience engagement through retention-optimized storytelling, accumulating 653K likes, 34K shares, and 12K comments.

Education

Bachelor of Law · Universitas Labuhanbatu2022 – 2025

Certifications and awards

Director of Photography, University Film Organization2022 – 2025

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