Andriano Panca Sumule

Available to hire

I am a Google Ads specialist with 3+ years of hands-on campaign management experience serving SME clients across the Indonesian market.

About

I am a Google Ads specialist with 3+ years of hands-on campaign management experience serving SME clients across the Indonesian market. I excel in end-to-end campaign setup, keyword strategy, audience targeting, bid management, and performance analysis, translating data into clear business recommendations. I bring a consultative client approach and a strong background in quality assurance and sales coaching to elevate performance standards and team capability.

Beyond my Google Ads focus, I apply QA and coaching skills to drive consistent improvement in campaign quality, client communications, and product knowledge across teams. I enjoy collaborating with cross-functional partners to align advertiser needs with platform best practices and measurable KPIs.

  • Joined April 2026

Languages

  • IndonesianFluent
  • EnglishAdvanced

Industry experience

  • Software & Internet
  • Professional Services
  • Retail
  • Media & Entertainment

More experts in Kuala Lumpur, Malaysia

Projects · 1

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Conducted a comprehensive Google Ads audit for an online sick note provider operating in the Irish market. The account was generating conversions but showed clear inefficiencies in keyword relevance, asset performance, and budget allocation across locations.

Key findings included below-average Ad Relevance across all active keywords, four assets running above the target CPA threshold, and over €429 in wasted spend across non-converting cities. Auction Insight analysis revealed a 71% Impression Share loss — representing significant untapped demand.
The audit delivered a prioritized three-recommendation action plan covering keyword and asset overhaul, a location-based campaign split strategy, and a dedicated Monday–Thursday boost campaign based on identified day-of-week conversion patterns.

Account details: Google Search | Target market: Ireland | Budget: ~€140/day | Conversion value: €27.99

Google Ads Consultant
  • Digital Marketer

Work experience

CX Quality Assurance Specialist — Google Ads (UMM) · TDCX MalaysiaJul 2024 – Present · 2 yrs 5 mos

Evaluated Google Ads campaign recommendations and client communication quality across a team of 20–25 account managers weekly, ensuring advice aligned with platform best practices and client KPIs. Conducted calibration sessions with Google’s client team, aligning internal quality standards with advertiser expectations and Google Ads policy guidelines. Identified recurring gaps in campaign strategy recommendations, pitch quality, and objection handling, delivering structured reports and action plans to Operations leadership. Designed and facilitated coaching programs focused on Google Ads product knowledge, consultative selling, and client communication — directly improving team CSAT scores. Collaborated with L&D and Operations to build market-level quality improvement strategies for the Indonesia advertiser segment.

Account Manager — Google Ads Onboarding · TDCX MalaysiaAug 2022 – Jun 2024 · 1 yr 11 mos

Managed a portfolio of 400+ Google Ads accounts per quarter for Indonesia market SME clients, covering Search, Display, and Performance Max campaign types. Conducted in-depth account audits to diagnose performance gaps and delivered tailored strategies across keyword research, match types, negative keywords, bidding strategy, and ad copy optimization. Educated clients on new Google Ads features and product updates, translating technical changes into actionable implications for their campaigns and budgets. Delivered structured performance reports that informed budget allocation decisions and campaign pivots, maintaining high client retention and satisfaction. Recognized as a top performer — awarded Rising Star – Scaled Onboarding 2023 for outstanding Google Ads account management results.

Supervisor, Retail Engagement · HM Sampoerna, IndonesiaSep 2019 – Nov 2021 · 2 yrs 3 mos

Led a 14-person field sales team covering 2,800+ retail stores, overseeing territory management, distribution targets, and team performance. Analyzed business opportunities within assigned territories, delivering distribution strategies that consistently met and exceeded company sales targets. Recognized with 3 On-The-Spot Awards, including Best Supervisor – Retail Engagement in the Finish Strong Competition.

Education

Bachelor of Economics · Hasanuddin University2014 – 2018

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